Ms. Vicki L. James

"Fewer people are reading newspapers today, and that's what retailers without database marketing are relying on," says Vicki James, Director of promotions and loyalty marketing for Sportmart, which has a sophisticated consumer tracking system up and running."It might soon be difficult at the retail level to keep up with those who are. "

THE NAME GAME

For years, analysts have been saying that future retail battles will be won by companies who best understand, anticipate and meet customer needs.Accomplishing that mission requires a point-of-sale computer system that can provide the who, what, where, why and how of customer buying habits.

By: Vicki JamesNuEdge Systems
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Vicki James is director of strategic consulting services at NuEdge Systems, Milwaukee.Her e-mail address is vicki.james@nuedgesystems.com.

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by VICKI JAMES, Direct
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Vicki James is director of strategic consulting services at NuEdge Systems, Brookfield, WI.

Apr 1, 2005 12:00 PM , BY VICKI L. JAMES

Resource Center
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Vicki L. James (vicki.james@nuedgesystems.com) is the director of strategic consulting services for NuEdge Systems in Brookfield, WI.

BY VICKI L. JAMES
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Vicki L. James (vicki.james@nuedgesystems.com) is the director of strategic consulting services for NuEdge Systems in Brookfield, WI.

Vicki James, Director of Strategic Consulting, outlines the 7 most common mistakes associated with developing and executing a loyalty strategy.

Come listen to Jim Stahulak, Manager of Database & Internet Marketing at BFS and Vicki James, Director of NuEdge Consulting Services talk about closing the customer value / customer potential gap.

WAUKESHA, Wis., (Feb 22, 1999) - Retail Target Marketing Systems, Inc. (RTMS), the leading provider of customer relationship management software and solutions, today announced that Vicki L. James has joined the company's consulting services team.

James recently directed retention and customer loyalty programs for The Chicago Tribune.As a key member of RTMS's consulting staff, she will work with leading retailers and hospitality providers to create highly customized direct marketing campaigns that take advantage of the precise customer information gathered by the company's flagship software solution, NuEdge Campaign Manager.

James will analyze companies current marketing programs, and help them create the most effective mix of mass media and direct marketing campaigns for their particular customers.

James, who will be based in Chicago, brings substantial field experience to the complex process of creating and maintaining customer-centric campaigns that involve thousands of customers.

Vicki James, director of consulting services at Waukesha, Wis.-based NuEdge Systems, which designs software that manages customer-relations and loyalty-program systems, describes some of the common complaints she hears.

First, she says, consumers say rewards are sometimes too complicated to redeem, especially those managed online, which turn off people who don't want to use a computer for that task.It also takes too long to accrue points and claim benefits, some customers say.

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But, according to Ms. James, fee or no fee, consumers say they are often disappointed that they don't get "special" treatment.For example, at the checkout counter, the cashier doesn't recognize them by name as a club member, or inform them they've accumulated enough points for a reward. (They only find out later on their receipt.)

Companies, meanwhile, have been known to use loyalty cards to track purchases and buying trends as a way to target promotions to individual shoppers.This is a worry for those consumers who fear there could be a misuse of their personal information.

It was all much easier in the early 1980s, when American Airlines highlighted rewards programs in launching its frequent-flier plan.

The Gridiron is officially initiating six print journalists: Dan Balz of the Washington Post, Chris Casteel of The Oklahoman, Carol Stevens of USA Today, Robert Timberg of the Baltimore Sun, Vicki Walton-James of the Chicago Tribune, and David Westphal of McClatchy Newspapers.