www.roanoke.com/business/wb/wb/xp-125418 -
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Published on: 7/24/2007
Last Visited: 7/24/2007
High-tech businessman Victor Iannello, board president for the Roanoke Valley Economic Development Partnership, told The Roanoke Times on Sunday that the partnership is creating a new position to tackle a fresh marketing strategy.
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Iannello insisted Monday that the change does not equal a demotion for Sparks.
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"Right now, the partnership is focused on industrial recruitment," but attracting other high-paying companies, high-end retailers and even outdoors outfitters can hinge these days on a region's quality of life, said Iannello.
Iannello, president, CEO and founder of Synchrony, said Sparks and other staff will continue touting the region to manufacturers, suppliers and other companies.
Sparks' annual salary is $103,000.The partnership's current annual budget is $800,000.To support the new marketing strategy, the annual budget must be about $1.4 million, according to Iannello, who said a fundraising effort with a target of $6.5 million over five years is aimed at meeting the increased financial need.
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Wishneff, an economic development consultant and the city's former chief of economic development, learned about the partnership changes from a news release issued after The Roanoke Times contacted Iannello.
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In an opinion piece in Saturday's Roanoke Times, Iannello outlined the rationale for a new partnership strategy, an approach he said could help accelerate the Roanoke region's anemic annual population growth of 0.5 percent.
"Research shows that young, talented professionals -- the demographic we're lacking in the Roanoke region -- are not focused just on their jobs," he wrote.
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Iannello's op-ed referenced Richard Florida, author of "The Rise of the Creative Class" and related books.
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Iannello acknowledged that the partnership's new emphasis has been influenced by Florida's theories.
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Iannello countered that cities such as Asheville, N.C., and Chattanooga, Tenn., have boosted their economies by focusing on improving quality of life measures.