Sutton Alliance – The Real Estate Transaction... -
[Cached Version]
Published on: 9/26/2005
Last Visited: 11/10/2008
SUTTON ALLIANCE HIRES MARKETING EXECUTIVE SUSAN IADAROLA
Sutton Alliance - The Real Estate Transaction Specialists
...
SUTTON ALLIANCE HIRES MARKETING EXECUTIVE SUSAN IADAROLA
Valley Stream, NY (September 26, 2005) - Sutton Alliance, one of the largest independent title insurance agents in New York State with offices along the East Coast and affiliates throughout the country, is pleased to announce the hiring of Susan Iadarola as the company's Executive Manager, Marketing.
Ms. Iadarola will develop and manage all aspects of their marketing program including advertising, public relations, trade shows, web site enhancements and customer outreach programs.
"We are excited to have Ms. Iadarola join our team of professionals," said Howard Kopel, CEO of Sutton Alliance.
...
"As the first marketing director in our 20 year history, Susan brings rich experience in helping us to expand our presence in the market through the establishment of a professionally designed and executed marketing program."
Ms. Iadarola brings to Sutton Alliance 15 years of marketing experience.
Prior to joining the company, she was Vice President, Web Site Design & Marketing for LaSalle Bank Corporation, a subsidiary of Netherlands-based ABN AMRO Bank N.V., one of the world's largest banks.
There, she played a central role in developing and implementing e-commerce product and marketing related initiatives for North America.
She previously had held various marketing management, product marketing and marketing research positions within the banking industry.
"The title insurance and real estate transaction space is an intensely competitive field, yet Sutton Alliance has managed to establish a leading position with a minimal marketing effort," Ms. Iadarola says.
"I am eager to draw upon my marketing skills to help the company increase its exposure among existing clients and attract new ones."
Ms. Iadarola holds an M.B.A. in Finance from Adelphi University and a B.B.A. in Marketing from Hofstra University.
She is a member of The Long Island Chapter of the Executive Women's Golf Association, and serves on its Communications Committee.
...
Contact: Susan Iadarola, 516.837.6114, siadarola@suttonalliance.com