Pamela Hurley

PAMELA HURLEY | Senior Research Director

Pam is an accomplished market research professional with 20 years of successful project management experience, dedicated to delivering top quality product on time and on budget. Pam's expertise includes the design and execution of both qualitative and quantitative methodologies as needed in order to address each client's specific business challenges. She is highly skilled at developing and analyzing cross-tabulations of responses as well as correlation analysis, regression analysis, factor and cluster analysis, and perceptual mapping in order to produce clear, insightful, and actionable executive summaries and reports.

Pam has served numerous Fortune 500 companies in a broad spectrum of B2B and B2C industries; including technology, financial services, health care, education, consumer package goods, apparel, retail, automotive, and travel. Her extensive project experience includes:
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Prior to joining Rockhopper Research in 2005, Pam was Vice President/Research Director at Pathfinder Innovation, a full-service custom market research and strategy boutique in Concord, MA.