Michelle Hurley

Michelle Hurley Michelle.Hurley@columbusradiogroup.com Marketing Director

Michelle Hurley Marketing Director/Columbus Radio Group 4401 Carriage Hill Lane Columbus, OH 43220 Michelle.Hurley@ColumbusRadioGroup.comNO PHONE CALLS PLEASE.

Michelle Hurley Marketing Director/Columbus Radio Group 4401 Carriage Hill LaneColumbus, OH 43220Michelle.Hurley@ColumbusRadioGroup.com

NO PHONE CALLS PLEASE.
...
Michelle Hurley

Marketing Director/Columbus Radio Group

4401 Carriage Hill Lane

Columbus, OH 43220

Marketing Director: Michelle Hurley

"Managing Your Promotional Calendar," was the first panel during the summit and featured Infinity/Kansas City director of marketing Jeff Davis, Columbus (Ohio) Radio Group marketing director Michelle Hurley and Cumulus/Quad Cities promotions director Stephanie Slyter.
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While Davis utilizes a paperless Web-based system Hurley and Slyter rely on more traditional forms.
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Hurley, in particular, emphasized evaluating each and every event after its conclusion to identify what worked and what didn't.Just as important, she said, is using that feedback to improve future events.

In addition to sharing their calendar management techniques, the panelists also talked about dealing with requests from non-profits.Hurley says she evaluates the requests the same way she evaluates any promotional request, with an eye on the best interests of the station.

Infinity's Davis says his cluster has decided to "endear ourselves to the community," and while it doesn't tackle every charity request, the stations in the cluster are involved in the bigger events.
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Hurley says in her cluster, promotional announcements are combined into one calendar-type spot.

Post-it grocery list pads, sponsored by a local grocery chain, are a favorite at Saga Communications AC WSNY (Sunny 95) Columbus, Ohio, according to marketing director Michelle Hurley."We actually print the No. 1 and No. 2 'to do's' on them," she says, "No.1 being 'Listen to 94.7 FM, Sunny 95,' and No. 2 [is] 'Get the following items at Kroger.'

"There will always be a market for T-shirts, but only because I think that's all people know how to ask for," Hurley continues.
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Meanwhile, travel mugs and koozies are out, according to Hurley."There are so many out there, they've become disposable," she says.

Michelle Hurley, Columbus Radio Group.

Michelle Hurley Marketing DirectorColumbus Radio Group 4401 Carriage Hill LaneColumbus, OH 43220Michelle.Hurley@ColumbusRadioGroup.com

Michelle Hurley - Marketing DirectorMichelle.Hurley@columbusradiogroup.com

Michelle Hurley Marketing Director/Columbus Radio Group 4401 Carriage Hill LaneColumbus, OH 43220Michelle.Hurley@ColumbusRadioGroup.com