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1-2 of 2 online sources for Cynthia Hsieh

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    Frontline - RFID Modules Can be Embedded in Corrugated - [Cached Version]
    Published on: 5/13/2005    Last Visited: 5/13/2005  

    According to Cynthia Hsieh, director of product management, the company's box machine can make 10,000 boxes per hour, and the company can customize the box design.BeamFetch is presently using RFID chips from ST Microelectronics, but has worked with other chip providers.

    In addition, BeamFetch hopes to license the technology to other corrugated manufacturers.Several paper and corrugated manufacturers, like International Paper, are also developing ways to embed RFID into their box products.

    RFID-enabled boxes and pallets would be treated as returnable containers, even though corrugated is generally considered disposable."This won't be treated as a generic paper box," Hsieh says.

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    RFID Journal - Company Makes Smart Cases, Pallets - [Cached Version]
    Published on: 5/11/2005    Last Visited: 5/12/2005  

    BeamFetch's director of product management, Cynthia Hsieh, says the company is experimenting with a range of materials, including plastic coatings, to make the cardboard containers and pallets as durable and moisture-resistant as possible.She says the boxes should last for up to 100 shipments.The company is also designing plastic inserts for the containers to insulate the embedded tag from any metallic or liquid contents inside the containers that could cause RF interference and make the tags hard to read.

    By using containers and pallets with embedded tags, users would not need to replace their current label application system to accommodate smart (RFID-embedded) label applicators.

    "We don't expect that we will replace the [smart label] industry, but we are developing an alternative to labels," says Hsieh.

    The containers will be made-to-order so that the RFID tag is embedded in what the user deems to be the best location on the case or pallet with respect to the product they carry. (Many systems integrators offer tag-testing services to help users determine where on each case of goods a tag should be placed to allow for the best readability.) According to Hsieh, the tags used in BeamFetch products are encased in a protective fiberglass laminate before being embedded into the corrugated cardboard in order to protect the tags from heat and pressure during the embedding process.By being embedded in the cardboard, the tags are less likely to be damaged during transportation than a smart label on a case or pallet would because they are more protected from shock and vibration.

    Hsieh says BeamFetch is in discussions with Cambridge, Mass., RFID reader developer ThingMagic and Plano, Texas, systems integrator Venture Research regarding collaboration on a pilot project to test the products using EPC Gen 2 Class 1 tags later this year.
    ...
    Hsieh says a customer would provide shipping information to the delivery company, which would then encode that information to the tag embedded in the container.Once that package reaches its destination, the RFID-embedded box would be emptied and returned to the delivery service provider, which would overwrite the shipping information on the tag with the next shipper's information.She says the reusable cardboard products could also be used in a closed-loop supply chain, where they could be easily collected for reuse.

    In an open supply chain scenario, the boxes would not be reused because the collection and return of the boxes to their owners would be difficult and also because retailers will be placing the empty tagged cases in box crushers where readers take a final read of the tag before the case it is associated with is crushed and then sent to a recycling agent.

    The tags and laminate will need to be extracted from BeamFetch boxes before the cardboard can be recycled because the tags and laminate could not be recycled with the cardboard.Smart labels have to be removed from cases before recycling for the same reason.

    Hsieh says BeamFetch is pricing the containers with the XRA00 UHF EPC Class 1 96-bit tag close to the price of single RFID labels, which currently run between 75 cents to $1.50 each.

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