Asia's Memory Chip Makers Play a Game of 'Survivor -
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Published on: 6/15/2001
Last Visited: 1/21/2002
``I think Taiwan is a marginal player, and I think in this downturn Taiwan probably plays as a pricing killer,'' slashing production costs with measures such as reduced testing times, said Chris Hsieh, semiconductor analyst at ING Barings in Taipei.
Their cost advantage is leading many Japanese firms, who license technology to Taiwan manufacturers, to outsource their DRAM production, said one analyst at a European securities house.
``Taiwan should benefit.I think that (outsourcing) is a long-term trend,'' he said. ``I'm not negative on them.''
However, a seismic shift would have to happen before a Taiwan firm breaks into the front ranks of DRAM players.
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``I think the Infineon and Toshiba company, if there's any, is likely to rely on ProMOS in a very big way,'' Hsieh said.
ProMOS currently claims about five to six percent of global DRAM market share and sells its entire output to the German semiconductor firm, which markets the chips under the Infineon brand.
On the losing end of that potential deal is Taiwan's Winbond Electronics, which cooperates with Toshiba on technology.
Fears that Winbond could lose its source of technical innovation knocked Winbond shares down the seven percent daily trading limit to T$18.90 on Wednesday.