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Published on: 7/14/2009
Last Visited: 9/6/2009
For Geoff Hill, New VP Role at Private Equity Firm Offers `Best of all Worlds’
Atlanta, GA â€" Roark Capital Group, a private equity firm that owns 14 franchise companies with collectively more than $3 billion in system-wide revenues, announced today that Cinnabon, Inc.
President Geoff Hill will join Roark Capital as Vice President, effective January 1, 2010.
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At Roark, Hill will be responsible for helping find new investment opportunities in franchising as well as assisting the management teams of the current franchise portfolio companies in operations and best practices.
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Named President of Cinnabon in November 2006, Hill also served as Senior Vice President, Development and Sales of FOCUS Brands Inc. . A graduate of Cornell’s Hotel Management Program, he spent multiple years in operations with the Bristol Hotel Company, one of the largest and most respected hotel operators in the US, and became the youngest general manager in the history of the company.
During his tenure at Carvel and FOCUS Brands, Hill was instrumental in growing the brands to their highest year-over-year levels, and continuously took on more responsibility beyond franchise sales, including real estate, design & construction, franchise administration, and operations.
He developed a national sales force from the ground up, and signed franchise agreements for more new stores in the 16 months following his hire than were signed in the 10 years prior to his arrival at Carvel.
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Hill has a 14-year history in working with both Aronson and Steve Romaniello, a Managing Director who specializes in franchising at Roark Capital.
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Later, as Aronson formed Roark Capital, Hill and Romaniello joined Carvel, laying the foundation for the strategic turnaround of the iconic ice cream franchise brand and the eventual formation of FOCUS Brands, a multi brand franchisor.