Patrick Higgins

Patrick Higgins , the retail marketing director for McDonald's of Southeast Michigan , told me all metro Detroit franchisees buy their buns , meat and condiments from the same suppliers , and at the same prices.But franchise operators set their own retail prices , taking into account such diverse factors as the cost of real estate , the availability of labor , and the proximity of competitors.

Selling gasoline and selling hamburgers are two very different businesses , but the Big Mac story does reveal a few universal economic truths.

One is that wholesale commodity prices are only one factor in retail pricing decisions.Another is that local market conditions can play a surprisingly large role in those decisions.

Patrick Higgins , regional marketing director for McDonald's Corp.

"This revolutionary vehicle will help increase McDonald's visibility in all the events we participate in across the state," said Patrick Higgins, Marketing Manager for Michigan McDonald's.