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Kevin Heisler

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ProofTheory, Search Marketing Consulting
New York, NY

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searchenginewatch.com/showPage.html?page=3628255 - [Cached Version]
Published on: 2/22/2008 Last Visited: 2/22/2008
Kevin Heisler

The Future of Search: All the Media That's Fit To Be Googled

By Kevin Heisler, Search Engine Watch, Jan 29, 2008
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Articles by Kevin Heisler

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Kevin Heisler is executive editor of Search Engine Watch.He's a seasoned search and advertising industry veteran who has presented at Search Engine Strategies and other global conferences, including Net.Finance, EyeForTravel, and the eMetrics Marketing Optimization Summit.Kevin has been interviewed about search engine industry trends on CNN International, MSNBC, Reuters television, and other international media outlets.His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.He has marketed proprietary bid management technology, including Innovation Interactive's SearchIgnite technology and Didit's Maestro platform.As a journalist, Kevin has written for The Charlotte Observer, Business North Carolina, The Business Journal of Charlotte, and other publications.

Article Archives by Kevin Heisler
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We want to know what you think about Kevin Heisler's column, "The Future of Search: All the Media That's Fit To Be Googled"
searchenginewatch.com/3630370 - [Cached Version]
Published on: 11/7/2008 Last Visited: 11/7/2008
Kevin Heisler
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By Kevin Heisler, Search Engine Watch, Jul 29, 2008
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Articles by Kevin Heisler

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Kevin Heisler, formerly the executive editor of Search Engine Watch, is a search and advertising industry veteran. His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.

Article Archives by Kevin Heisler

Bernstein Research Predicts the Future of Paid Search - Jul 15, 2008

Newspapers Bleed Red Ink: Death by Internet - Jul 1, 2008
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We want to know what you think about Kevin Heisler's column, "Google's Sergey Brin on Local Mobile Search "
www.internetnews.com/ec-news/article.php/3670311 - [Cached Version]
Last Visited: 4/7/2007
JupiterResearch analyst Kevin Heisler called Google's TV ad trial a "game changer."
searchenginewatch.com/showPage.html?page=3630370 - [Cached Version]
Published on: 8/9/2008 Last Visited: 8/9/2008
Kevin Heisler
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By Kevin Heisler, Search Engine Watch, Jul 29, 2008
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Articles by Kevin Heisler

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Kevin Heisler is executive editor of Search Engine Watch.He's a seasoned search and advertising industry veteran who has presented at Search Engine Strategies and other global conferences, including Net.Finance, EyeForTravel, and the eMetrics Marketing Optimization Summit.Kevin has been interviewed about search engine industry trends on CNN International, MSNBC, Reuters television, and other international media outlets.His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.He has marketed proprietary bid management technology, including Innovation Interactive's SearchIgnite technology and Didit's Maestro platform.As a journalist, Kevin has written for The Charlotte Observer, Business North Carolina, The Business Journal of Charlotte, and other publications.

Article Archives by Kevin Heisler

Bernstein Research Predicts the Future of Paid Search - Jul 15, 2008

Newspapers Bleed Red Ink: Death by Internet - Jul 1, 2008
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We want to know what you think about Kevin Heisler's column, "Google's Sergey Brin on Local Mobile Search "
blog.contextweb.com/category/ad-exchanges - [Cached Version]
Published on: 4/1/2008 Last Visited: 7/8/2008
This past Wednesday I spoke at Search Engine Strategies in Chicago on a panel called "Ad Exchanges Are Changing Everything"along with Amy Adams Harding, SVP, Vice President of Advertiser Sales, DoubleClick Advertising Exchange and moderator Kevin Heisler, Executive Editor, Search Engine Watch.
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One thing I think Amy, Kevin and I all agreed on is ad exchanges-DoubleClick AdX, ADSDAQ by ContextWeb and Yahoo!'s RightMedia are all different.
searchenginewatch.com/showPage.html?page=_subscribers/t - [Cached Version]
Last Visited: 2/22/2008
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Ask Appoints Senior Vice President And Chief Scientist
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Ask Appoints Senior Vice President And Chief Scientist
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Ask Jeeves Opens European R&D Center; Several Interesting Live Demos and Papers by AJ R&D Center Leader Also Available
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Posted by Kevin Heisler at 2:09 PM | Permalink

Ask Jeeves Opens European R&D Center; Several Interesting Live Demos and Papers by AJ R&D Center Leader Also Available
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Posted by Kevin Heisler at 11:07 AM | Permalink | TrackBack

Ask Jeeves UK Cuts Sales Staff

Ask Jeeves cuts back UK direct sales department
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Posted by Kevin Heisler at 11:07 AM | Permalink | TrackBack

Ask Jeeves UK Cuts Sales Staff

Ask Jeeves cuts back UK direct sales department
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Posted by Kevin Heisler at 11:07 AM | Permalink | TrackBack
news.cnet.com/8300-13860_3-56.xml - [Cached Version]
Published on: 5/19/2008 Last Visited: 5/27/2008
"I think it is potentially a game changer," said Search Engine Watch's Kevin Heisler, speaking on a call organized by investment bank Collins Stewart." ...
searchenginewatch.com/showPage.html?page=_subscribers/t - [Cached Version]
Published on: 8/9/2008 Last Visited: 8/9/2008
Posted by Kevin Heisler at 5:35 AM | Permalink | Comments (1)
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Posted by Kevin Heisler at 2:11 PM | Permalink | Comments (4)

Adobe Provides Flash Technology to Google and Yahoo for Better Indexing
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Posted by Kevin Heisler at 2:12 PM | Permalink | Comments (2)
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Posted by Kevin Heisler at 2:08 PM | Permalink | Comments (1)
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www.pdesign.net/SED/SED%20Articles/Companies%20Can%27t% - [Cached Version]
Last Visited: 1/30/2008
"They have the power to monitor their own ads, and so they should," says Kevin Heisler, analyst at Jupiter Research.By pleading ignorance, he says, companies risk feeding the nuisance of spyware by supporting its proliferators with ad dollars.
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Jupiter's Heisler says fed-up consumers should complain loudly to the companies that advertise--intentionally or unintentionally--via adware.If advertisers actually enforced a zero-tolerance policy, he says, it would eliminate much of the economic incentive for spreading adware.
searchenginewatch.com/showPage.html?page=3629390 - [Cached Version]
Published on: 5/13/2008 Last Visited: 5/13/2008
Kevin Heisler
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By Kevin Heisler, Search Engine Watch, May 6, 2008
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Articles by Kevin Heisler

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Kevin Heisler is executive editor of Search Engine Watch.He's a seasoned search and advertising industry veteran who has presented at Search Engine Strategies and other global conferences, including Net.Finance, EyeForTravel, and the eMetrics Marketing Optimization Summit.Kevin has been interviewed about search engine industry trends on CNN International, MSNBC, Reuters television, and other international media outlets.His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.He has marketed proprietary bid management technology, including Innovation Interactive's SearchIgnite technology and Didit's Maestro platform.As a journalist, Kevin has written for The Charlotte Observer, Business North Carolina, The Business Journal of Charlotte, and other publications.

Article Archives by Kevin Heisler
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We want to know what you think about Kevin Heisler's column, "CEO Tells Wall St. Why He Invests in SEO "