Harris Interactive | Client Services | Loyalty... -
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Published on: 11/24/2008
Last Visited: 11/24/2008
Jim Heisler, Ph.D.
Senior Vice President, Loyalty Research Practice
Dr. Heisler has over 35 years of experience in the market research industry.
He began his career in Chicago, Illinois as associate research director for an advertising agency.
Prior to joining Harris Interactive, he spent 19 years at Opinion Research Corporation and five years at Market Facts, Inc. in senior executive roles.
Dr. Heisler's expertise spans all aspects of B2B and B2C market research, as well as the full spectrum of marketing issues companies face, with particular expertise in customer loyalty.
He has designed and managed hundreds of research-focused initiatives for many of the Fortune 500 corporations, in industries that include manufacturing; financial services; technology; telecommunications; healthcare; travel and leisure; consulting; trade and professional organizations, and the federal government.
He is well versed in all areas of quantitative and qualitative research and analytical methodologies.
Dr. Heisler is a frequent industry speaker and university lecturer, and has published a number of articles in his field.
Dr. Heisler received a B.A. in psychology from the University of Michigan, an M.A. in psychology from DePaul University, and a Ph.D. in psychology from the Illinois Institute of Technology.