Jerry Heisler

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  www.Sunbelt-USA.com/blog/topic.php?id_top=1 - [Cached Version]
  Published on: 3/13/2008    Last Visited: 10/22/2008  

  Jerry Heisler, president of the Heisler Group, Inc., strongly suggests that you plan ahead to b
  
  The One Thing You Must Have For Optimum Sales

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  www.glacnsa.org/symposium/ss2007speakers.php - [Cached Version]
  Published on: 1/1/2007    Last Visited: 9/22/2008  

  Jerry Heisler
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  Jerry HeislerSession: Advertising With Mail Made Easy
  
  Jerry is president of The Heisler Group, Inc., Palm Desert, California.He presents seminars and training programs on direct marketing has conducted a series of seminars on basic direct marketing for the United States Postal Service entitled, Advertising with Mail Made Easy.He has presented the seminar more than 225 times over the past six years to more than 18,000 business men and women.He has served as the instructor for The Direct Marketing Association's List Leaders Seminars, the basic training program of the list industry.
  
  His career in direct marketing spans more than 45 years.He was associated with Metromail Corporation for over ten years where he was a senior vice president and was executive vice president, general manager of Market Development Corporation, a list compiler.Metromail acquired MDC in 1985.
  
  During his career, Jerry has helped major corporations utilize direct marketing.He has worked with firms selling such services as career counseling, education, investments, mail-order products and fundraising services.His experience includes positions as a mailing list manager; general manager of the direct marketing division of an advertising agency, mailing list broker and consultant.
  
  He has served as President of the Chicago Association of Direct Marketing and has lectured on and taught direct marketing at Northwestern University and has frequently lectured at a number of other colleges and universities.He has appeared on panels at DMA Conferences, The National Postal Forum and many other industry events.He has served as the West Coast representative for The Direct Marketing Association, the national trade association of the direct marketing industry.
  
  Jerry attended Northwestern University and received a B.A. in Journalism from the University of Minnesota.A native of Chicago, he now resides in Palm Desert, California.

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  www.Sunbelt-USA.com/blog/article.php?id_art=118 - [Cached Version]
  Published on: 1/8/2008    Last Visited: 10/22/2008  

  Jerry Heisler, president of the Heisler Group, Inc., strongly suggests that you plan ahead to be sure you are touching all of the bases you want to cover in the New Year. Here are some of his thought starters:

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  ecweb1.avery.com/AveryNextGen/url/Newsletter/Volume-8-N - [Cached Version]
  Published on: 8/1/2007    Last Visited: 8/2/2007  

  For answers, we turned to Jerry Heisler, President of the Heisler Group and a recognized direct mail expert.
  
  Objective Determines FormatAccording to Jerry, the first step is to select a mailing format.
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  When it comes to designing your piece, Jerry offers several tips.
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  "Of course, the perfect format and the most beautiful design won't do you any good unless you send your mailing to an appropriate audience," says Jerry.Will you send your postcards to your existing customer base or do you want to reach out to new potential customers by renting a mailing list?There are many types of lists availableâ€"resident lists, lifestyle lists, new homeowner lists, etc.â€"and many resources for getting help in compiling lists. (The Avery Print and Mail Center can recommend suitable lists for your business needs.)
  
  Track Your ResultsJerry's final advice is to always track your results."Tracking responses is vital to your success with direct mail," says Jerry.
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  "Good records are the key to your success with direct mail," advises Jerry.

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  www.spock.com/q/%22General%20Manager%22%20%22Northweste - [Cached Version]
  Last Visited: 6/14/2008  

  Processing (could take a few minutes)...
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  From 1997 through 2001, he was...
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  Warren Spector received a BS in Speech from Northwestern and an MA in Radio-TV-Film from the University of Texas.
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  In 1983, just shy of his PhD in...
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  Patrick Herguth Chief Operating Officer Patrick Herguth joined Avidyne in 2007 as Chief Operating Officer, focusing on the day-to-day operational...
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  H.William Haser is Vice President and Chief Information Officer for Tenneco.
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  Jerry Heisler Jerry is president of The Heisler Group, Inc., Palm Desert, California.He presents seminars and training programs on direct...
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  Parker Smith is a Senior Vice President of Strategy and Marketing with Wind River Holdingsâ„¢ in King of Prussia, PA Mr. Smith is responsible for st...

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  Affordable PR and Marketing for Business People in San... - [Cached Version]
  Published on: 10/10/2001    Last Visited: 6/24/2004  

  Selecting and working with a printer- by Jerry HeislerPresident of the Heisler Group, Inc.

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  D.M.M.D (Doctor of Direct Mail) - A Division of The... - [Cached Version]
  Published on: 12/31/2003    Last Visited: 1/22/2005  

  NEDMA, 1/02, Heisler selected as judge for NEDMA awards Think Direct Marketing
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  Want to attend a seminar featuring Jerry Heisler?Then sign up for a "Advertising with Mail- Made Easy" seminar.

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  January 2002 Newsletter - [Cached Version]
  Published on: 1/1/2002    Last Visited: 9/10/2004  

  The seminar will be lead by Jerry Heisler, a former professor of marketing at Northwestern University, who has more than 40 years of direct marketing experience and is a West Coast Representative for the Direct Marketing Association (DMA).

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  NEDMA NEWS - [Cached Version]
  Published on: 1/1/2002    Last Visited: 8/1/2007  

  Jerry Heisler, The Heisler Group, Inc., Thousand Oaks, CA,

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  NSA of Greater Los Angeles County - Summer Symposium... - [Cached Version]
  Published on: 1/1/2007    Last Visited: 10/24/2008  

  Jerry Heisler
  ...
  Jerry Heisler Session: Advertising With Mail Made Easy
  
  Jerry is president of The Heisler Group, Inc., Palm Desert, California. He presents seminars and training programs on direct marketing has conducted a series of seminars on basic direct marketing for the United States Postal Service entitled, Advertising with Mail Made Easy. He has presented the seminar more than 225 times over the past six years to more than 18,000 business men and women. He has served as the instructor for The Direct Marketing Association's List Leaders Seminars, the basic training program of the list industry.
  
  His career in direct marketing spans more than 45 years. He was associated with Metromail Corporation for over ten years where he was a senior vice president and was executive vice president, general manager of Market Development Corporation, a list compiler. Metromail acquired MDC in 1985.
  
  During his career, Jerry has helped major corporations utilize direct marketing. He has worked with firms selling such services as career counseling, education, investments, mail-order products and fundraising services. His experience includes positions as a mailing list manager; general manager of the direct marketing division of an advertising agency, mailing list broker and consultant.
  
  He has served as President of the Chicago Association of Direct Marketing and has lectured on and taught direct marketing at Northwestern University and has frequently lectured at a number of other colleges and universities. He has appeared on panels at DMA Conferences, The National Postal Forum and many other industry events. He has served as the West Coast representative for The Direct Marketing Association, the national trade association of the direct marketing industry.
  
  Jerry attended Northwestern University and received a B.A. in Journalism from the University of Minnesota. A native of Chicago, he now resides in Palm Desert, California.

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