Jay Heisler

Speaker: Jay Heisler & Don Rickert
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Jay Heisler has 25 years combined experience in all areas of Marketing (Advertising, Consumer Package Goods Marketing, Sales Promotions, New Product launches, Marketing Research, and B2B services/Supply Chain/Small Package transportation.)

Jay has held such positions as Account Supervisor in Advertising working with The Coca-Cola Company and M&M/Mars.He also has held the position of Director of Marketing at Lance Snack Foods.At Nabisco he was Regional Marketing Manager, and Trade Development Manager.

Jay is currently Senior Marketing Research Manager at UPS, working on strategic projects for Brand Architecture & Positioning (for Small Package, Supply Chain, and International), including the revalidation of Enterprise-wide Customer Satisfaction program.

A number of attendees at the recent American Marketing Association presentation by Jay Heisler (UPS) and Don Rickert (Wiederholt Rickert Partners) and colleagues have requested an easily printable version of the presentation.
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For those who attended Jay Heisler's (of UPS) and Don Rickert's (of Wiederholt Rickert Partners, LLC) presentation on Ethnography in the Fuzzy Front-End of Product Development, thank you--you were a wonderful audience.

Jay Heisler Director of Marketing Research United Parcel Services