Thomas R. Heinrich

Paper: Thomas Heinrich (Baruch College) "Weapon of Dictators:Preventive War and Its Critics During the Truman and Eisenhower Years"

Thomas Heinrich and Bob Batchelor
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"Heinrich and Batchelor have written an appealing, informative, and well-researched business history.
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In addition to tracing Kimberly-Clark's fascinating history of technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing.
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Thomas Heinrich is the Robert F. Friedman Professor of American History, Baruch College.

Paper: Thomas Heinrich (Baruch College) "Weapon of Dictators:Preventive War and Its Critics During the Truman and Eisenhower Years"

Thomas Heinrich, Baruch College, and author of Ships for the Seven Seas: Philadelphia Shipbuilding in the Age of Industrial Capitalism (Johns Hopkins, 1997), says, "Bob Batchelor's The 1900s captures the spirit of America at the turn of the century.

Commentator Thomas Heinrich (Baruch College)

by Thomas R. Heinrich, --Sustained by a skilled work force and the Pennsylvania iron and steel industry, Philadelphia shipbuilders negotiated the transition from wooden to iron hull construction earlier and far more easily that most other builders.Between the Civil War and World War I, Philadelphia emerged as the vital center of American shipbuilding, constructing a wide variety of vessel types such as passenger liners, freighters, battleships, and cruisers.In Ships for the Seven Seas, Thomas R. Heinrich explores this complex industry from the workshop level to subcontracting networks spanning the Delaware Valley.He describes entrepreneurial strategies and industrial change that facilitated the rise of major shipbuilding firms; how naval architecture, marine engineering, and craft skills evolved as iron and steel overtook wood as the basic construction material; and how changes in domestic and international trade and the rise of the American steel navy helped generate vessel contracts for local builders.Heinrich also examines the formation of the military-industrial complex in the context of naval contracting.Thomas R. Heinrich is senior historian at the History Factory in Washington, D.C..J.Hopkins Univ. Press, , , . H, List Price $39.95, Your price $21.55, Book Number B00524. #top" >Go top.

In addition to tracing Kimberly-Clark's fascinating history of technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing.
...
Thomas Heinrich is the Robert F. Friedman Professor of American History, Baruch College.

Thomas R. Heinrich, a business historian at Baruch College and author of the award-winning book Ships for the Seven Seas (Johns Hopkins, 1997), and I have revised the book for publication, adding new research materials and focusing on the success of Kimberly-Clark as a consumer culture powerhouse.

Kotex, Kleenex, Huggies: Kimberly-Clark and the Consumer Revolution in American Business. (Co-authored with Thomas Heinrich) Columbus: The Ohio State University Press, 2004.

The 1900s: American Popular Culture Through History.Westport, CT: Greenwood Press, 2002.
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"Richard Arkwright," "Philip D. Armour," "Joseph Campbell," "Milton Friedman," "John K. Galbraith," "William Green," "William Hewlett," "Sidney Hillman," "John M. Keynes," "Andrew Mellon," "David Packard," "Thomas J. Watson, Sr.," and "Frank Woolworth," in Thomas R. Heinrich, ed., Encyclopedia of American Industrial History, Armonk, NY: M.E. Sharpe, forthcoming.