www.texasenvironment.org/news_story.cfm?IID=447 -
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Published on: 1/13/2008
Last Visited: 7/5/2008
Seth Heine, who founded the company Collective Good in 2000, recognized this early.
Collective Good is a profitable business that, as the name suggests, Heine also sees as a vehicle for philanthropy.People send in their phones, and Collective Good sells the ones that still work into a global secondhand market.A portion of each phone's resale or scrap value goes to one of more than 500 causes â€" ranging from the Red Cross to the Humane Society to the Obama campaign â€" selected by the phone's donor.Used phones are sold to people overseas who can't afford new ones, and hazardous waste is kept out of landfills."It's a self-cleaning oven," Heine says.
When I visited his office outside Atlanta a few months ago, Heine was introducing a new venture, GreenPhone.com, which pays donors directly for their phones.Mail a BlackBerry Pearl, for example, to GreenPhone, and Heine will cut you a check for $65.And because Heine still isn't entirely comfortable with all the paper consumption this entails, GreenPhone also plants a tree for every check it writes.
Heine is 40, a whip-smart and mildly self-righteous environmentalist with an M.B.A. and a boyish love of sports cars.There's a lava lamp on his desk, but also, hanging behind it, a motivational poster that says VISION.Recently, he moved most of his operation to a larger facility in Colorado.But phones were still arriving at the small Georgia warehouse when I was there; they come in prepaid envelopes printed off the company's Web site or from collection boxes at every Staples and FedEx Kinko's in the United States.Each month, Heine receives 20,000 phones of at least 800 different makes and models.
They were scattered around the room: silver ones, a battered flip-phone with a sticker of a wolf on it.A store in Beverly Hills had been sending boxes of gold-plated, limited-edition Dolce & Gabbana Motorola Razr phones, turned in when customers traded up for something even newer."That phone can't be more than six months old," Heine said at one point.Later, he handed an employee a Nokia with a note rubber-banded around it.It was something a friend gave him at dinner; that happens all the time, he said, "when you're the Fred Sanford of phones."
Heine's business succeeds or fails based on how well it can assess and then realize the value of each phone."I refer to that as the pachinko machine," he told me. "You dump in a phone and it rattles around.
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"A lot of people in the developing world will never own a new phone," Heine says.
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Heine figures this means he is leaving $150,000 on the table each year, easily. (Several environmental groups I contacted, including BAN, singled out Heine for his integrity and seriousness about the environment.)
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As Heine explains, even though what he sells will probably be thrown out eventually, if a phone gets three or four more lives, "it's absolutely better for the environment than having to make three or four more phones â€" phones that wouldn't be recycled, either."
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Heine says he still receives phones in prepaid envelopes addressed to the Kentucky tobacco barn where he started Collective Good in 2000.