Ann L. Hein

When asked for her perspective on the show this year, veteran business aviation tradeshow exhibitor Ann Hein, director of marketing for MidCoast Aviation in Cahokia, Ill., said her company was taking a cautious, wait-and-see approach. It was bringing less staff, and "less fluff " in the exhibit. "Just the basics," Hein said. She also commented that it seemed like some of the biggest exhibitors were in smaller spaces this year.

Ann L. Hein has been promoted to director, corporate aviation marketing and employee communications.She joined Midcoast in 1994 and holds a bachelor's degree in journalism from the University of Missouri at Columbia.

Contact: Ann Hein, Director, Marketing & Communications, +1 618 646 8320 or by e-mail ahein@midcoast-aviation.com

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For Midcoast Aviation: Ann Hein, Director Marketing and Employee Communications at +1 618 646 8320 or by e-mail at ahein@midcoast-aviation.com

For Midcoast Aviation: Ann Hein at +1 618 646 8320 or by e-mail at ahein@midcoast-aviation.com

SOURCE Jet Aviation Group

Ann Hein, Midcoast's marketing director, said the dated terminal with its large porthole windows didn't lend itself to attracting new customers.Often, clients were brought to Midcoast's headquarters through its hangar.

About 90 percent of the company's $118 million in annual revenue comes from rehabbing, repairing and outfitting up to nine-seat aircraft.Some of the planes have luxurious wood veneers, leather seats and custom-weave carpets.Customers even have seats designed to exactly fit their posteriors.

"Everything we do is custom-made," Hein said."There are no two planes that are alike.They are like snowflakes."

Midcoast has 800 employees; 500 are in Cahokia and the rest are at Lambert Field, Spirit of St. Louis Airport in Chesterfield and in Perryville, Mo.

As the 20-year-old company grows from the terminal renovation, Hein said the airport itself should benefit.

"This airport has the greatest proximity to downtown St. Louis of any of the area airports, but I don't think people know that," Hein said.

"We just missed the $50,000 mark last year," explained Ann Hein, Midcoast's director of marketing.