Andreas Hein

Andreas Hein, director of sales and marketing at Nexolab, recalls that after "the first beer" with BMW in May last year, Softlab's executives agreed that the new venture would first focus on the auto industry, then expand into other industries.This, they reckoned, would give Nexolab an advantage over its rival e-business consulting services."We have strengths that they don't," he insists.

Andreas Hein, director of sales and marketing at Nexolab, recalls that after "the first beer" with BMW in May last year, Softlab's executives agreed that the new venture would first focus on the auto industry, then expand into other industries.This, they reckoned, would give Nexolab an advantage over its rival e-business consulting services."We have strengths that they don't," he insists."But we don't want to spread our energy to thousands and thousands of customers.We want to focus on our core: the auto industry."

Go and grow

GE Plastics is taking a slightly different approach.

Andreas Hein , director of sales and marketing at Nexolab , recalls that after the first beer with BMW in May last year , Softlab's executives agreed that the new venture would first focus on the auto industry , then expand into other industries.This , they reckoned , would give Nexolab an advantage over its rival e-business consulting services.We have strengths that they don't , he insists.But we don't want to spread our energy to thousands and thousands of customers.We want to focus on our core : the auto industry..

Go and grow.

GE Plastics is taking a slightly different approach.