Mr. Mathias Heimann

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  demoweb6.simedarby.com/newsroom/newsroom_20080812b.aspx - [Cached Version]
  Published on: 8/12/2008    Last Visited: 8/16/2008  

  Mathias Heimann enjoying the new John Cooper Works MINI.
  
  Speaking at the opening party, Auto Bavaria Managing Director Mr. Mathias Heimann said, "The MINI is one of the most successful stories in the modern automotive world.
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  Auto Bavaria recognises the passion of this community and will continue to provide opportunities for our MINI customers to get together and celebrate exciting events," adds Heimann.

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  www.skateboardertoday.com/s/cheetah-section-news/ - [Cached Version]
  Published on: 8/4/2007    Last Visited: 8/4/2007  

  Auto Bavaria Sdn Bhd managing director Mathias Heimann said BMW was the fastest growing... photo: WN

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  www.theedgedaily.com/cms/content.jsp?id=com.tms.cms.art - [Cached Version]
  Published on: 3/8/2007    Last Visited: 8/4/2007  

  Auto Bavaria's managing director Mathias Heimann said the upgrading of its branches was to provide new levels of customer comfort and convenience, in line with BMW's global standards.
  
  With 19 years of experience in Malaysia, Heimann said that this was also part of Auto Bavaria's continuing quest to grow the BMW brand in the northern region.
  
  Heimann said the new branch in Penang â€" with a space of 46,000 sq ft features a BMW sales and service facility, a separate area for BMW Motorrad motorcycles, as well as the first MINI showroom outside the Klang Valley.
  
  "MINI owners in the north will soon be able to fully embrace the MINI experience with a fantastic range of models, lifestyle items and service centre available in a new facility," he said.
  
  "This showroom will also service the BMW Motorrad, which is well anticipated by motorcycle enthusiasts in the region as previously they had to go to KL."
  
  Heimann said the branch was expected to see over 8,000 customers serviced throughput annually, while the national average was 35,000 to 38,000 per year.
  
  Asked if there were plans to move to Auto City on the mainland, where most of the automotive industry players were positioned, Heimann said the location on the island was chosen to facilitate its customers who mostly lived on the island.
  
  "We are a premium brand, and the fastest-growing premium brand with a growth rate of 8.9% last year.
  
  "The automobile brands located at Auto City cater to a different set of clients â€" unlike our brand, which caters to a different clientele," he added.

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  www.theedgedaily.com/cms/content.jsp?id=com.tms.cms.art - [Cached Version]
  Published on: 2/4/2007    Last Visited: 4/3/2007  

  Auto Bavaria managing director Mathias Heimann said the F1 sales carnival would showcase the best of what BMW and Auto Bavaria can offer.
  
  "It is the best time to own a BMW or MINI from Auto Bavaria.We are ensuring that you not only enjoy the most attractive financing packages in the market but a host of other exclusive benefits as a preferred customer, including an invitation to attend the highly sought-after BMW Driver Training programme," he said.

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  businessmalaysia.net/2007/auto-bavaria-unveils-upgraded - [Cached Version]
  Last Visited: 1/23/2008  

  Auto Bavaria's Managing Director, Mathias Heimann, said the significant investment in upgrading its nationwide network was to expand its position as the largest retail and service organisation for BMW, MINI and Motorrad in the country.

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  thestar.com.my/metro/story.asp?file=/2007/6/7/southneas - [Cached Version]
  Published on: 6/7/2007    Last Visited: 6/7/2007  

  The joy in the children's faces was the sweetest reward for us," said Auto Bavaria managing director Mathias Heimann.

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  Auto Bavaria - Auto Bavaria Strengthens BMW Brand... - [Cached Version]
  Published on: 11/14/2004    Last Visited: 8/30/2006  

  Speaking at the official opening, Auto Bavaria's Managing Director, Mathias Heimann, said that the company will match its investment in upgrading its ‘hardware' with a commitment to continuously enhance its ‘software' to meet and exceed expectations of the rapidly growing number of BMW owners in the country.
  
  "This significant investment here in Kuantan shows that Auto Bavaria is here to stay.However, classy showrooms and well equipped service centres mean nothing unless there are well-trained and dedicated staff who are able to provide the best possible service and support to every customer.We are benchmarking ourselves against the best BMW dealers in the world, which makes improving customer satisfaction the top priority at Auto Bavaria," he said.
  
  Mr Heimann added, "We record possibly the highest man-hours in training annually in the local automotive industry to keep our staff on top of the latest innovations and technologies and constantly review processes to improve efficiency.

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  Auto Bavaria Allocates RM30 Mln To Upgrade Facilities... - [Cached Version]
  Published on: 12/19/2006    Last Visited: 12/19/2006  

  Managing director Mathias Heimann said the move mirrored the company's continuous commitment to provide a new level of comfort and convenience to customers.
  
  "We have nurtured the BMW brand and serve the local market for the past 18 years, and we are aware of the market and the expectations of BMW owners," he said.
  
  "The investment shows our long-term commitment in Malaysia and will strengthen Auto Bavaria's position as the leading BMW service and retail organisation in the country," he told reporters after unveiling the company's multi-million ringgit nationwide branch upgrade project here Tuesday.
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  Heimann said three branches had been upgraded so far and the East Coast branch in Kuantan also moved to a more strategic location and bigger premises in April 2006.

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  Auto Bavaria upgrades branches to rev up sales - [Cached Version]
  Published on: 12/20/2006    Last Visited: 12/20/2006  

  KUALA LUMPUR: Auto Bavaria, a unit of Sime Darby Bhd, expects its branch upgrading programme to improve efficiency and eventually lead to better sales, said managing director Mathias Heimann.
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  Heimann said the programme, which involved eight branches nationwide, cost some RM30mil.It would be completed by the end of next year.
  
  Mathias Heimann (left) and Vijayaratnam Tharumartnam at the briefing
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  Heimann said not all branches would offer extended hours of services, as this would only be implemented "where feasible."
  
  "Each branch will have its own customer-centric operations," he said, adding that the Segambut branch serviced between 300 and 400 cars per month.

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  Auto Bavaria zooms in on east coast auto market - [Cached Version]
  Published on: 5/2/2006    Last Visited: 5/2/2006  

  Managing director Mathias Heimann said that based on market research, between 300 and 400 premium cars were sold in these states annually.
  
  Last year, 45 BMW cars were sold in the east coast states and Auto Bavaria aimed to capture at least 100 new customers over the next 12 months, he said after the opening of the company's latest 4S (sales, service, spares and system) centre here last Friday.
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  Auto Bavaria managing director Mathias Heimann (centre) flanked by its corporate affairs manager T. Vijayaratnam (left) and branch manager Harjit Singh.
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  Heimann said this was the first time products from BMW Motorrad were made available outside the Klang Valley.
  
  "The branch here is the first to be completed as part of a systematic upgrading of our nationwide network infrastructure," he said.
  
  With the facility, BMW owners would not need to drive to the Klang Valley to enjoy a "faster, comfortable and efficient" service, he added.

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