news.independent.co.uk/business/news/article2600260.ece -
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Published on: 5/31/2007
Last Visited: 5/31/2007
Fru Hazlitt, who was previously head of Virgin Radio, has been appointed as the head of GCap London and will be in charge of reviving Capital's fortunes in London.Yet after spending two years as head of Yahoo! Europe, she will also drive GCap's ambition to capitalise on its 1 million internet radio listeners.
She said GCap can offer advertisers the chance to target both radio and internet users with one marketing campaign, while the company can use the revamped sites to sell CDs and concert tickets.
"We really see an opportunity here," she said.Ms Hazlitt said that despite some dire predictions over the future of the industry, radio listening has risen over the past decade, driven predominantly by younger listeners.