Duane L. Hartman

"I think in the last few months we've pretty much hit a bottom," said Duane Hartman, owner of Hartland Homes.

Hartman said he has seen no real solid reason why Lincoln has experienced the downturn in homebuilding that it has.

He said there wasn't a lot of overbuilding, prices haven't been out of whack, interest rates have remained relatively steady, and the city hasn't experienced huge job losses or high unemployment.

Hartman said he thinks media coverage of housing bubbles elsewhere has led people to conclude the local market is worse than it really is.

"The mindset is more the problem than anything else," he said.

That's one of the reasons Hartman says he is so optimistic about a couple of homebuying incentives that have been in the news lately.

Duane Hartman, founder and President of Hartland Homes, Inc.

"Helping people achieve their dream of homeownership has always been my goal, and in turn, that helps all of us in our community by allowing for economic growth."

Truer words were never spoken, Duane Hartman and the employees of Hartland Homes, Inc. continually strive to improve the business and the effect it has on the community.
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Lona Thompson of Windstream, Don Schoening, Area Manager-Operations for Windstream, Betty and Duane Hartman, owner of Hartland Homes, Lea Barker, Sales Manager of Hartland Homes, and Amy Tipton of Windstream.
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Duane Hartman bestowed prestigious honor: LIBA's Business Owner of the Year

To succeed in business over a number of years requires ongoing vigilance, focus and hard work.A successful business contributes to our community in many ways and its owner deserves recognition for this.LIBA bestows this award to a business owner who exemplifies the "best" of what it takes to create and sustain a successful enterprise, serving as a prime example of business excellence.The 2006 Business Owner of the year is Duane Hartman, owner of Hartland Homes.

Hartland Homes Builds Public Restrooms for Optimist Club Ball Field
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2000th happy home owners, Nicholas and Jamie with their daughter, watch as Sales Manager Lea Barker presents Duane Hartman, Owner of Hartland Homes, with a congratulatory plaque.

Duane Hartman, president of Hartland Homes, said if the city were to persuade 200 people to buy new homes with ,3,000 grants, by his estimates the city eventually would reap ,1.4 million in return.

He recently wrote to city officials in support of the mayor's idea, which is on shaky ground with the City Council.

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Earlier this year, Hartman called the local home building market among the worst he's seen, and laid off employees for the first time in his 23-year history here.
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"It could help change the mindset of others because the activity creates an atmosphere of ,Now is a good time to buy,' " Hartman wrote.

However, he thinks the grants would have to be about ,3,000 to push people over the edge and buy homes.

"I think ,3,000 would definitely make some people go," he told the Journal Star.

Duane Hartman - President of Hartland Homes

Duane Hartman, President of Hartland Homes, will give the keys of the

The Lincoln Independent Business Association gave its Business Owner of the Year award to Duane Hartman, owner of Hartland Homes.

Duane Hartman, President and Owner of Hartland Homes, is honored to have his team and partner subcontractors be involved in building this home for the Machacek and Fullerton families.Duane strongly believes in the importance of the family.All three of Duane's grown children work for the company as well.

Duane Hartman
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Duane Hartman, President and Owner:

Hartman has been involved in the Real Estate Industry for more than 30 years.He started out in real estate sales and in 1984 when the market was in a slump, he took a big risk and started Hartland Homes.With one part-time salesperson, one construction superintendent and one secretary, the company was able to close 36 new homes that first year, the most of any builder in the community.Today, the company closes an average of 150 homes per year.Unlike most builders, Hartman has a sales background.This allows him the unique perspective from the customers' point of view, allowing him to better understand and serve his customers.

Duane L. HartmanP.O. Box 22787Lincoln, NE 68542Phone: 477-6668

Duane Hartman, developer of Hartland Homes Southwest, wrote a letter to the board opposing the change to Saratoga, saying he recognized the need to reduce overcrowding at Roper, but he was concerned about "the long-term negative consequences to our community of the current school board practice of carving up new neighborhoods."