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    www.harten.com/insideharten99/intro.html?#tokenid# - [Cached Version]
    Published on: 8/26/2007    Last Visited: 8/26/2007  

    15 years ago, Ofer Harten, Founder of Harten Jewelry Co., Inc had the vision to see the opportunity and potential in Cubic Zirconia jewelry.He opened Harten Jewelry Co. in 1984 in the downtown jewelry district of Los Angeles, California.

    At the time, CZ jewelry was not yet popularized and far from being accepted as a respectable segment of the jewelry industry.What was available on the market was for the most part inferior and lacking in quality.This is what ultimately lead to the poor reputation of CZ earned in its early days on the market.

    Ofer Harten envisioned something dramatically different for CZ jewelry.
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    With the establishment of his own overseas cutting facility, Harten was able to take the first step in controlling what he considered the most crucial element in CZ jewelry - the stone.Getting the stone to appear like the ,real thing, along with fine workmanship and design, seemed to be the right combination to creating jewelry which had the same feel and look as fine diamond jewelry.Today, the category of fine Cubic Zirconia jewelry has earned its respect and placement in fine jewelry counters on all levels of the retail jewelry world.Once known as the jewelry which would primarily follow in the footsteps of fine diamond looks, Harten is now building a reputation for establishing new looks and designs for CZ jewelry independent of diamond trends.You will find Harten,s fine Cubic Zirconia jewelry available throughout the world and appeasing to a wide range of markets.With the always changing climate of consumer spending and growing emphasis on value shopping, CZ simply makes sense for the women of today.

    The ProductJewelry you can actually wear:Harten,s fine Cubic Zirconia jewelry collection is comprised of a complete range of styles from the most basic look to the fancy auction house pieces.
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    Harten is known for its excellent interpretations of known diamond looks but over the past 5 years, has concentrated efforts on in-house design and on initiating new directions for jewelry looks.One of the more recent developments, the Onishi Setting, falls into this category.Harten introduced it into the American market in April 1997 and has positioned it as a fresh alternative to the basic pendant, stud earring and solitaire ring category.The ,New Basic, as described by Harten, has captured the attention of many retailers and has enjoyed a steady growth over the past few years.

    Customized programs:In addition, Harten has become a specialist in addressing the specific needs of retailers throughout the US and abroad.
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    Harten,s Cubic Zirconia jewelry is known for its quality and is constantly being put to the test by having to meet strict quality standards the world over.It is with this concentration on the finest detail that Harten,s fine Cubic Zirconia jewelry will continue to be the best available CZ jewelry on the market.

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