Cindy Hart

Cindy Hartcindy.hart@chron.com

Cynthia A. Hart , sales manager for electronic products at the Houston Chronicle , and her staff jokingly compare their tenure in the online world to dog years.We say we've been doing this for two-and-one-half years , but it seems like 14..

Hart jumped aboard the speeding online train after 10 years as a print-ad rep at the Chronicle , specializing in ad categories including hospitals and grocers.

The time that you have to go out and sell and bring in revenue is not the same as in print , Hart says.Keeping up with what our customers want from online products has been one of the biggest challenges..

Once Hart learned the technical lingo of the Internet , she felt comfortable tackling sales in the new medium.Now she oversees five electronic-sales specialists who work with 65 ad reps divided into teams responsible for retail and national accounts.A similar approach is used in classified , where an additional five specialists work with reps assigned to automotive , real-estate and recruitment accounts.

The display-advertising electronic specialist is assigned to varying numbers of teams in the Chronicle's three zone offices and at the downtown Houston headquarters.The specialists make sure ad reps understand what online products are available for advertisers , from banner ads to total Internet-site construction and e-commerce.They also attend teams' weekly meetings to discuss new products and accompany reps on sales calls.

...
Most of the time , they're asked to go on sales calls , Hart says.It is part of every ad rep's bonus to [ sell ] electronic products , and certain goals are set for them.They're encouraged to try to reach new [ advertisers ] , and they can do that through the help of my team..

Electronic-sales reps also can call on new advertisers to try to build business , but any print-ad queries are turned over to a newspaper rep.

Hart says the most popular online products are banner ads , sponsorships of special features or sections on HoustonChronicle.com , and Web-site development.

The Chronicle maintains a special advertising page at HoustonChronicle.com /a/adsite , so advertisers can get the latest information about all products available to them , along with market research.
...
Hart says future goals include developing more products for retailers who so far have been slow to adapt to the Internet.We're trying to get them to embrace online for the holiday season..She'd also like to get advertisers to commit to longer online-ad schedules , such as yearlong contracts.

Hart is encouraged by the way Chronicle staffers , from ad reps to reporters , have integrated online efforts into their daily lives.

We're not just putting out a newspaper anymore..

An electronic-sales manager for display advertising oversees five specialists who sell e-commerce services to advertisers , along with Internet-site development and various online products including advertising banners , World Wide Web pages , sponsorship of special features or sections such as the Video Guide , and creation of online contests and promotions.They also work with print-ad reps as consultants.

Cynthia A. Hart , sales manager for electronic products at the , and her staff jokingly compare their tenure in the online world to dog years.We say we've been doing this for two-and-one-half years , but it seems like 14..

Hart jumped aboard the speeding online train after 10 years as a print-ad rep at the Chronicle , specializing in ad categories including hospitals and grocers.

The time that you have to go out and sell and bring in revenue is not the same as in print , Hart says.Keeping up with what our customers want from online products has been one of the biggest challenges..

Once Hart learned the technical lingo of the Internet , she felt comfortable tackling sales in the new medium.Now she oversees five electronic-sales specialists who work with 65 ad reps divided into teams responsible for retail and national accounts.A similar approach is used in classified , where an additional five specialists work with reps assigned to automotive , real-estate and recruitment accounts.

The display-advertising electronic specialist is assigned to varying numbers of teams in the Chronicle's three zone offices and at the downtown Houston headquarters.The specialists make sure ad reps understand what online products are available for advertisers , from banner ads to total Internet-site construction and e-commerce.They also attend teams' weekly meetings to discuss new products and accompany reps on sales calls.

...
Most of the time , they're asked to go on sales calls , Hart says.It is part of every ad rep's bonus to [ sell ] electronic products , and certain goals are set for them.They're encouraged to try to reach new [ advertisers ] , and they can do that through the help of my team..

Electronic-sales reps also can call on new advertisers to try to build business , but any print-ad queries are turned over to a newspaper rep.

Hart says the most popular online products are banner ads , sponsorships of special features or sections on HoustonChronicle.com , and Web-site development.

The Chronicle maintains a special advertising page at HoustonChronicle.com /a/adsite , so advertisers can get the latest information about all products available to them , along with market research.
...
Hart says future goals include developing more products for retailers who so far have been slow to adapt to the Internet.We're trying to get them to embrace online for the holiday season..She'd also like to get advertisers to commit to longer online-ad schedules , such as yearlong contracts.

Hart is encouraged by the way Chronicle staffers , from ad reps to reporters , have integrated online efforts into their daily lives.

We're not just putting out a newspaper anymore..

An electronic-sales manager for display advertising oversees five specialists who sell e-commerce services to advertisers , along with Internet-site development and various online products including advertising banners , World Wide Web pages , sponsorship of special features or sections such as the Video Guide , and creation of online contests and promotions.They also work with print-ad reps as consultants.

Cynthia A. Hart, sales manager for electronic products at the Houston Chronicle, and her staff jokingly compare their tenure in the online world to dog years.We say we've been doing this for two-and-one-half years, but it seems like 14..

Hart jumped aboard the speeding online train after 10 years as a print-ad rep at the Chronicle, specializing in ad categories including hospitals and grocers.

The time that you have to go out and sell and bring in revenue is not the same as in print, Hart says.Keeping up with what our customers want from online products has been one of the biggest challenges..

Once Hart learned the technical lingo of the Internet, she felt comfortable tackling sales in the new medium.Now she oversees five electronic-sales specialists who work with 65 ad reps divided into teams responsible for retail and national accounts.A similar approach is used in classified, where an additional five specialists work with reps assigned to automotive, real-estate and recruitment accounts.

The display-advertising electronic specialist is assigned to varying numbers of teams in the Chronicle's three zone offices and at the downtown Houston headquarters.The specialists make sure ad reps understand what online products are available for advertisers, from banner ads to total Internet-site construction and e-commerce.They also attend teams' weekly meetings to discuss new products and accompany reps on sales calls.

...
Hart says the most popular online products are banner ads, sponsorships of special features or sections on HoustonChronicle.com, and Web-site development.

The Chronicle maintains a special advertising page at HoustonChronicle.com /a/adsite, so advertisers can get the latest information about all products available to them, along with market research.
...
Hart says future goals include developing more products for retailers who so far have been slow to adapt to the Internet.We're trying to get them to embrace online for the holiday season. She'd also like to get advertisers to commit to longer online-ad schedules, such as yearlong contracts.

Hart is encouraged by the way Chronicle staffers, from ad reps to reporters, have integrated online efforts into their daily lives.

We're not just putting out a newspaper anymore..

Cindy Hart, Sales Manager

801 Texas AvenueHouston, TX 77002

Email: Cindy Hart, (HoustonChronicle.com)