AsiaPaperMarkets.com - Industry Info (Market Buzz) -
[Cached Version]
Published on: 12/27/2002
Last Visited: 9/26/2003
Though the situation is far from alarming, but the industry does need to keep a watch on readership trends cautions Greg Harmon, Belden's interactive director.Belden isn't sure what's responsible for this trend, but the consultants have several theories."We're watching the Internet change quickly and how people use the Internet is changing just as quickly," Harmon said."We're seeing newspapers better able to deliver information online and users are more adept at using the Web to find what they need."On the plus side, 25% of non-print subscribers said they were somewhat or very likely to start a print subscription in the future."It indicates that the visitor base is a pretty good tool for getting potential subscribers," Harmon said.