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Greg Harmon

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Belden Associates
California
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    www.ajr.org/Article.asp?id=4427 - [Cached Version]
    Published on: 11/29/2007    Last Visited: 11/29/2007  

    Greg Harmon, director of Belden Interactive, a San Francisco-based newspaper research firm, estimates that as many as 60 percent of online newspaper visitors are "fly-bys," people who use the site briefly and irregularly.

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    www.journalismhope.com/frequency-newspapers-greatest-ch - [Cached Version]
    Published on: 4/21/2008    Last Visited: 8/30/2008  

    Greg Harmon of Belden Associates had some good thoughts I want to share here (with permission.)

    Greg Harmon wrote:
    ...
    Harmon has kindly agreed to an interview on this subject.

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    www.readership.org/blog2/2007/12/building-news-habit-in - [Cached Version]
    Published on: 12/18/2007    Last Visited: 1/19/2008  

    "When you look through the Racine comments, what I noticed most was the ones that said they came 'to find out what's happening now' or 'what's going on,'"said Greg Harmon, director of interactive for Belden.

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    www.brasstacksdesign.com/unique_visitors.htm - [Cached Version]
    Published on: 9/21/2007    Last Visited: 6/20/2008  

    According to Greg Harmon of Belden Associates, thirty to forty percent of page views come from the classified advertising portion of newspaper websites.

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    media.corante.com/editorial/archives/category/newspaper - [Cached Version]
    Published on: 11/15/2007    Last Visited: 11/16/2007  

    Greg Harmon, Belden's director for interactive believes this "is pointing to the fact that newspaper web sites are drawing people who are already newspaper readers."

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    A sea of change for paper's web sites - [Cached Version]
    Published on: 7/14/2006    Last Visited: 9/27/2006  

    That, says Greg Harmon, Belden's director for interactive, "is pointing to the fact that newspaper web sites are drawing people who are already newspaper readers."

    Harmon says publishers can change that by offering the right content on their sites."The battle for 18-34s is by no means lost if publishers take advantage of the content-building opportunities that are available to them," says Harmon.

    Beyond news, he says, sites must offer a full multi-media experience of the sort provided by photo- and video-sharing communities like Flickr and YouTube.Users will head there for local and breaking news, he says, but they'll come back for the online communities, the dynamic content and access to classifieds.

    The Belden study finds that newspaper sites typically don't have great reach in their local markets, even though a great majority of users are local or instate.

    "There's a wide variety of opportunities for newspapers online.But we're so concerned about shovelware-taking your print content and shoveling it online, and acting like you have a web site," Harmon says.

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    Advertising | Journalism Hope - [Cached Version]
    Last Visited: 8/30/2008  

    Greg Harmon of Belden Associates had some good thoughts I want to share here (with permission.)

    Greg Harmon wrote:

    Email Subscriptions vs RSS Subscriptions

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    AsiaPaperMarkets.com - Industry Info (Market Buzz) - [Cached Version]
    Published on: 12/27/2002    Last Visited: 9/26/2003  

    Though the situation is far from alarming, but the industry does need to keep a watch on readership trends cautions Greg Harmon, Belden's interactive director.Belden isn't sure what's responsible for this trend, but the consultants have several theories."We're watching the Internet change quickly and how people use the Internet is changing just as quickly," Harmon said."We're seeing newspapers better able to deliver information online and users are more adept at using the Web to find what they need."On the plus side, 25% of non-print subscribers said they were somewhat or very likely to start a print subscription in the future."It indicates that the visitor base is a pretty good tool for getting potential subscribers," Harmon said.

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    Belden Associates - [Cached Version]
    Published on: 9/20/2008    Last Visited: 9/20/2008  

    Greg Harmon, Director, Interactive -- 415.566.4348 gharmon@beldenassociates.com

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    Belden Associates - [Cached Version]
    Published on: 9/20/2008    Last Visited: 9/20/2008  

    Greg Harmon, Director, Interactive Since joining Belden in January 2001, after success as VP of Business Development at Survey.com, Greg has spearheaded the rapidly growing Belden Interactive internet division.

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