Business Report - Managing the total change -
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Published on: 7/12/2003
Last Visited: 7/13/2003
Total South Africa and its chief executive, Didier Harel, have three reasons to celebrate this month - the company has just completed its black economic empowerment (BEE) equity transaction, Paris-based parent TotalFinaElf has changed its name to Total and Bastille Day happens next week.
As the largest French investor in South Africa, the company has been at the forefront of transformation in the R80 billion-a-year oil industry, in which Total is a significant player with a 12 percent market share.
In the 25 years he has worked for oil companies in Africa, Harel says the past couple of years have been the most challenging and exciting, mainly because of the spice added by the need to transform the company in line with the liquid fuel charter.
As head of a company in a closely regulated sector of strategic importance, Harel has to manage a sophistcated business that ranges from oil refining to fuel retailing and that handles products from liquid gas, petrol, diesel and aviation fuel to lubricants, cosmetics and agricultural fertilisers.