Chatelaine.com : Working at balance -
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Published on: 1/23/2002
Last Visited: 10/18/2002
Name Laura Hansen
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Laura Hansen may run a booming company, but her closest confidantes aren't in business.They are, however, close to home: her sons Ross, 19, and Marten, 16."When I'm talking to them about the things near and dear to their hearts, it really forces me out of the work world and that mindset," she says.The boys also bring their friends home with them and Hansen loves to hang out with the group."Teenage boys are a reality check for me," she says."It's totally different from people at work and it's refreshing."
Not that Hansen doesn't enjoy being at the office.As president of Vancouver-based Image Group, which sells promotional products ranging from logo-splashed mouse pads to fleece jackets, Hansen leads a company that netted almost $6.2 million in 2001.But it can be a challenging niche--Image Group has to work both with the suppliers who make the products as well as the clients who buy them."We have to stay on top of tech tools--whatever [software] they're working with, we're working with," says Hansen.
The business has changed in other ways, too.When Hansen started it in 1992, she had three partners.Four years later, Hansen took control.While she faced a steep learning curve, she says the fundamentals of the business stayed the same: "Everything is based on relationships.If your clients don't like you, they won't buy from you."
Hansen's good relationships with her sons and their friends have actually helped her at work."A lot of products we sell are targeted at their age group and I'll bounce ideas off them," she says.
But the real benefits are far less tangible.