Chris Hancock

Chris Hancock, Marketing Director of Reebok Fitness, added: "The success of our CyberRider range of equipment demonstrates that there is clearly appeal for people to be playing games whilst exercising, which is often a solo activity.

"Our partnership with Loughborough University demonstrates Reebok's total commitment to achieving excellence through innovation in fitness equipment," says Chris Hancock, Marketing Director of Reebok Fitness.He continues, "Loughborough's researchers are at the forefront of many exciting new technologies that impact hugely on the world of sport and fitness.

Chris Hancock, Marketing Director of Reebok Fitness.He continues, ,Loughborough,s