CPP, Inc. Team -
[Cached Version]
Published on: 9/29/2008
Last Visited: 9/29/2008
Michael Hanbridge,Vice President, Marketing and Client Development
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Michael has over 15 years of broad-based marketing experience, with particular expertise in financial services; direct mail subscription promotion; "guru" marketing and web-based marketing.He was most recently the Director of Marketing for Value Line, the venerable subscription-based financial publisher.There, he was responsible for a marketing budget of $15 million and initiated a number of key projects, including the development of new subscription promotions involving over 1 million mailing pieces per month.
Prior to Value Line, Michael was, for more than seven years, the Manager and then Director of Marketing and Communications for Domini Social Investments, where he directed the development and implementation of this "guru" investment fund's marketing plan; including major shifts in direction, strategies and tactics.Prior to his work in the investment community, Michael spent six years in a variety of capacities for several marketing and communications consulting firms, where he was responsible for everything from producing creative to account management.Michael holds a BBA in Marketing with a concentration in Advertising and Promotion from Pace University and an MBA in Marketing from Baruch College.