www.elogmag.co.uk/magazine/41/multi-channel.shtml -
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Published on: 10/1/2006
Last Visited: 4/11/2007
Steven Hampson, business development director for K3 (the developer behind the Elucid range), agrees that there's now enormous interest in the multi-channel space among traditional high street retailers.He feels his group has a flying start in this market, since one of its divisions has a long-standing and well-established presence in mainstream retail, delivering EPOS, store management and head office systems.
"This gives us credibility when we talk to the larger retailers about multi-channel fulfilment," he says."Whilst smaller suppliers may have good products, established retailers are often more comfortable dealing with larger companies like ours."
He says such retailers really are now starting to take online sales seriously."And we're well-placed to provide the kind of integrated service they need."Indeed, he says he can foresee a day when K3's retail and multi-channel divisions might eventually converge.
While vendors with origins in mail order and traditional retail are becoming steadily stronger in the multi-channel space, those that have emerged from the e-commerce side are simultaneously adding greater depth to their offerings.
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"I don't mind being quoted as aiming for the leadership in that sector," says Steve Hampson, adding that the company already has "three or four clients" in this part of the market.