Sofia Hallberg

Grocery stores that prioritize the needs and demands of families with small children are the real winners," says Sofia Hallberg, Communications Manager for SCA's diaper brand, Libero, who conducted the Swedish study.
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Families with small children want the best products for their children, as inexpensive as possible," says Sofia Hallberg.

Grocery stores that prioritize the needs and demands of families with small children are the real winners," says Sofia Hallberg, Communications Manager for SCA's diaper brand, Libero, who conducted the Swedish study.
...
Families with small children want the best products for their children, as inexpensive as possible," says Sofia Hallberg.

Grocery stores that prioritize the needs and demands of families with small children are the real winners," says Sofia Hallberg, Communications Manager for SCA's diaper brand, Libero, who conducted the Swedish study.
...
Families with small children want the best products for their children, as inexpensive as possible," says Sofia Hallberg.

by Sofia Hallberg, Libero
...
Sofia Hallberg is a global communications manager at SCA.Libero, a disposable diaper, has 60 percent of the diaper market in Sweden.Sofia has worked for the company for a year.Before that she worked for a pharmaceutical company.Her educational background includes marketing, journalism, and web communication.

Parents love the stretch model since children can move freely without leakage," says Sofia Hallberg, Communications Manager at Libero.

Parents love the stretch model since children can move freely without leakage," says Sofia Hallberg, Communications Manager at Libero.

The baby diaper has undergone dramatic developments since the first disposable diaper was introduced in the mid-1950s. In pace with the development, parents are placing more demands on baby diapers. Consequently, SCA is now investing SEK 500 million in stretchier baby diapers.