Richard L. Hallberg Jr.

Richard L. Hallberg, Automotive International (513-489-7883, rlh@autoint.com)
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"It is a tremendous honor that Automotive International has been awarded the Exporter of the Year award given annually by Commercial News USA," said Richard Hallberg, president and CEO of Automotive International.

Richard L. Hallberg President/CEO (513) 489-7883 rlh@autoint.com

Richard Hallberg Jr., pres.; Ron Retchum, sales mgr.

Blue Ash-based Automotive International Inc., which makes a wide range of car-care chemicals for the dealer and manufacturer markets, is on track to beat its 2000 records for both sales and profits, said CEO Rick Hallberg Jr.

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"January and February were off, but we've been doing well since," said Hallberg, whose company will work on some 15,000 vehicles this year.

It's an encouraging picture but not yet a crystal-clear one.Many suppliers and parts makers to the heavy industrial market aren't doing well.And two of the largest publicly held manufacturers in the Tri-State, Milacron Inc. and General Cable Corp., both sounded warning bells in late July about the near future.

"The combination of our two companies is a natural fit and a win, win situation for all parties involved," said Richard Hallberg, Jr., president and CEO of Automotive International, "Our dealership customers will receive the same level of service our Cincinnati customer base has come to expect for the past two decades while we aggressively roll out this turnkey offering nationwide to dealerships and distributors."

"After reviewing Pickups Plus' expansion and distribution strategy, it just made sense to see if we could combine the two companies and pickup the overwhelming synergies," said Richard Hallberg, Jr., president and CEO of Automotive International.

Rick Hallberg
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Rick Hallberg

President / CEO
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A veteran of the automotive industry, Rick co-founded Automotive International in 1971.He joined Federal Mogul Corporation after graduating from college in 1965 and served as National Accounts Manager for Big Four Industries for four years.In addition to Automotive International, Rick also co-founded Magnum Automotive Equipment, which went on to become one of the largest tire changer manufacturers in the world.Magnum was later sold to Ammco Tool Corporation, allowing Rick to devote 100% of his time and energy to the chemical business.

Throughout his career Rick has worked with and established national programs automobile manufacturers, rubber companies, chain stores and oil companies.He