Nancy Hallberg

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  www.orlandosentinel.com/features/orl--tc-fam-parents-ma - [Cached Version]
  Published on: 10/15/2009    Last Visited: 10/16/2009  

  Nancy Hallberg, chief strategy officer of The Parenting Group, agreed. "Moms are a target for many of today's top marketers and advertisers because research has shown that, by and large, Moms are the decision-makers in their household," she said.

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  www.brandweek.com/bw/content_display/current-issue/e3i1 - [Cached Version]
  Published on: 6/23/2008    Last Visited: 11/13/2008  

  "Child raising is no longer a blood sport," said Nancy Hallberg, chief strategy officer at The Parenting Group, publisher of Parenting and Babytalk magazines. "It's more about enjoying the moment than over-programming children with piano classes and Gymboree."
  
  Her way means the Gen Y mom is discarding some of the strictures that her mom raised her with because, as Hallberg pointed out, Gen Y moms "are the daughters of the Soccer Moms, and some of what defines them is in reaction to being raised by them."
  ...
  "We're seeing all these ,mom tribes,'" said Hallberg.
  ...
  "This generation is creating a lot of her own content," Hallberg said.
  ...
  "Child raising is no longer a blood sport," said Nancy Hallberg, chief strategy officer at The Parenting Group, publisher of Parenting and Babytalk magazines. "It's more about enjoying the moment than over-programming children with piano classes and Gymboree."
  
  Her way means the Gen Y mom is discarding some of the strictures that her mom raised her with because, as Hallberg pointed out, Gen Y moms "are the daughters of the Soccer Moms, and some of what defines them is in reaction to being raised by them."
  ...
  "We're seeing all these ,mom tribes,'" said Hallberg.
  ...
  "This generation is creating a lot of her own content," Hallberg said.

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  www.magazine.org/association/press/mpa_press_releases/d - [Cached Version]
  Published on: 1/15/2009    Last Visited: 3/29/2009  

  Panelists include Nancy Hallberg, Chief Strategy Officer, The Parenting Group, and Eric Patterson, VP, Marketing, GamePro Media.

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  www.brandweek.com/bw/content_display/news-and-features/ - [Cached Version]
  Published on: 6/25/2008    Last Visited: 7/6/2008  

  "Child raising is no longer a blood sport," said Nancy Hallberg, chief strategy officer at The Parenting Group, publisher of Parenting and Babytalk magazines."It's more about enjoying the moment than over-programming children with piano classes and Gymboree."
  
  Her way means the Gen Y mom is discarding some of the strictures that her mom raised her with because, as Hallberg pointed out, Gen Y moms "are the daughters of the Soccer Moms, and some of what defines them is in reaction to being raised by them."
  ...
  "We're seeing all these ,mom tribes,'" said Hallberg.
  ...
  "Child raising is no longer a blood sport," said Nancy Hallberg, chief strategy officer at The Parenting Group, publisher of Parenting and Babytalk magazines."It's more about enjoying the moment than over-programming children with piano classes and Gymboree."
  
  Her way means the Gen Y mom is discarding some of the strictures that her mom raised her with because, as Hallberg pointed out, Gen Y moms "are the daughters of the Soccer Moms, and some of what defines them is in reaction to being raised by them."
  ...
  "We're seeing all these ,mom tribes,'" said Hallberg.
  ...
  "This generation is creating a lot of her own content," Hallberg said.

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  www.magazine.org/digital/2009-24-7-digital-conference-h - [Cached Version]
  Published on: 3/3/2009    Last Visited: 3/29/2009  

  (l-r) Carolyn Bekkedahl, Mochila; Eric Patterson, GamePro Media; Nancy Hallberg, The Parenting Group; and moderator Bill Stump, menshealth.com
  ...
  The question of how to monetize magazine brands was discussed by moderator Bill Stump, VP, Brand Editor and Editor of menshealth.com, with panelists Carolyn Bekkedahl, President and Chief Revenue Officer of Mochila; Nancy Hallberg, Chief Strategy Officer for The Parenting Group; and Eric Patterson, VP of Marketing at GamePro Media.
  ...
  Hallberg chronicled how Parenting.com had built a shopping site just before the holidays that included editors' recommendations and the ability to click and buy the items directly, with the back end being handled by Amazon.com. "It was simply a shortcut to navigate the sea of options," she said.
  ...
  Hallberg pointed out that relevance and transparency are important factors as well.

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  www.foliomag.com/templates/Folio_Magazine/viewmedia.asp - [Cached Version]
  Published on: 10/18/2007    Last Visited: 10/19/2007  

  , Nancy Hallberg has returned to the Parenting Group as chief strategy officer.She had served as group vice president of marketing there from 2004 to 2006.Most recently she was director of custom research for online and consumer marketing for Condé Nast.

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  www.asme.magazine.org/digital/2009-24-7-conference-prog - [Cached Version]
  Published on: 12/21/2008    Last Visited: 12/21/2008  

  Panelists include Nancy Hallberg, Chief Strategy Officer, The Parenting Group, and Eric Patterson, VP, Marketing, GamePro Media.

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  3rd Annnual M2Moms – Marketing-To-Moms Conference.... - [Cached Version]
  Published on: 7/11/2007    Last Visited: 3/31/2008  

  Nancy Hallberg, Group Vice President, MarketingThe Parenting Group, www.parenting.com"Are You Talking To Me?"

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  How To Join :: AWNY :: Advertising Women of New York - [Cached Version]
  Published on: 9/14/2008    Last Visited: 6/27/2009  

  Mary Morgan,VP, Publisher, Redbook, Mary Ann Belliveau, Head of Healthcare, Google, Kim Kadlec, Chief Media Officer, Johnson & Johnson, Nancy Hallberg,Chief Strategy Officer, The Parenting Group

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  M2Moms® Sessions/Speakers : Past Speakers - [Cached Version]
  Published on: 9/1/2008    Last Visited: 3/28/2009  

  Nancy Hallberg : Group Vice President, Marketing, The Parenting Group, www.parenting.com "Are You Talking To Me?"

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