Alan Hallberg

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  verge.ogilvytoronto.com/feedback.asp - [Cached Version]
  Published on: 4/8/2008    Last Visited: 4/8/2008  

  Speaker: Alan Hallberg, Senior Director, Worldwide Advertising and Demand Generation, Cisco Systems

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  www.sfama.org/events/calendar/sept07meeting - [Cached Version]
  Published on: 9/1/2007    Last Visited: 9/9/2007  

  Alan HallbergSenior DirectorWW Advertising and Demand GenerationCisco Systems, Inc.
  ...
  Alan Hallberg Senior DirectorWW Advertising and Demand GenerationCisco Systems, Inc.
  
  Alan is responsible for Cisco's global advertising, direct marketing, and CRM efforts as well as Cisco's global systems for e-Marketing.His team creates communication strategies for Cisco's global marketing campaigns and directs the implementation of those campaigns worldwide.
  
  Before joining Cisco, Alan worked on both the agency side - at BBDO Paris - and the client side - at Apple Computer.At Apple, Alan held several marketing positions including responsibility for driving desktop publishing revenues and introducing Apple products into the small business market.
  
  Alan earned his undergraduate degree at Pomona College and has a law degree from the University of Virginia.Born and raised in Europe, Alan speaks French and Italian.

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  www.marketingmag.ca/magazine/current/feature/article.js - [Cached Version]
  Published on: 4/16/2007    Last Visited: 4/20/2007  

  "Consumers have gone from being dogs, who are responsive, eager, needy and when you whistle they come running, to being cats who have a life of their own, are not nearly as needy and come to you when they feel like it," says Alan Hallberg, Cisco's senior director of worldwide advertising and demand generation.It's a brave new marketing world, all right.So how can marketers, as Hallberg puts it, "rejig themselves when the audience is on stage and you're in the audience?"
  ...
  Hallberg suggests reducing investment in traditional direct marketing because when someone finds out about a new product, "they're not going to sit there and wait for a direct mail piece to show up."
  
  After all, this is life for Consumers, 2.0: They believe the 30-second spot isn't dead, it's just a blur they fast-forward through on their PVRs.They have an instant worldwide audience on YouTube, where they post fake ads and rants or raves of your brands.They read online reviews before they buy new products, and do price comparisons before hitting the mall.They have blogs, Facebook accounts and a Second Life, where some avatars are leading boycotts against your virtual stores.
  
  "We're just at the beginning of this thing," says Hallberg.

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  www.webwalker.ca/category/advertising/page/2/ - [Cached Version]
  Last Visited: 5/14/2007  

  In a rare turn of events, the client upstaged the agency, with Alan Hallberg, Sr. Director, Worldwide Advertising and Demand Generation, Cisco Global delivering a great presentation on what they are doing in digital media.B2B presentations normally bore me to tears, but Alan was upbeat, positive and embracing of change.Some highlights:

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  verge.ogilvytoronto.com/programs.html - [Cached Version]
  Published on: 4/8/2008    Last Visited: 4/8/2008  

  Alan HallbergSr. Director, Worldwide Advertising and Demand Generation, Cisco Global

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  Cisco Reboots Image With $150M Effort - [Cached Version]
  Published on: 1/10/2005    Last Visited: 1/13/2005  

  Everyone knows IBM, Microsoft, HP," said Alan Hallberg, senior director of worldwide advertising.

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  North 42 Communications. International Marketing and... - [Cached Version]
  Published on: 3/16/1999    Last Visited: 10/20/2000  

  Alan Hallberg
  
  Although he be a US citizen, Alan grew up in Europe and has recently moved back to the US after a 7 year stint in Paris.Alan has over 14 years experience in high-tech marketing and communications.
  
  Before setting up North 42, Alan was the Senior International Account Director at BBDO Paris.There he headed up the pan-European team handling advertising for Apple Computer.Before BBDO, Alan worked in various marketing positions at Apple Computer in the US.
  
  Alan has a BA from Pomona College and a JD from the University of Virginia.
  
  Alan's email : alan@north42.com

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  The Phelon Group - [Cached Version]
  Published on: 4/30/2007    Last Visited: 6/3/2009  

  "Consumers have gone from being dogs, who are responsive, eager, needy and when you whistle they come running, to being cats who have a life of their own, are not nearly as needy and come to you when they feel like it," says Alan Hallberg, Cisco's senior director of worldwide advertising and demand generation. It's a brave new marketing world, all right. So how can marketers, as Hallberg puts it, "rejig themselves when the audience is on stage and you're in the audience?
  ...
  Hallberg suggests reducing investment in traditional direct marketing because when someone finds out about a new product, "they're not going to sit there and wait for a direct mail piece to show up."
  ...
  "We're just at the beginning of this thing," says Hallberg.

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  Verge - [Cached Version]
  Published on: 5/11/2008    Last Visited: 4/10/2009  

  Alan Hallberg Senior Director, Worldwide Advertising and Demand Generation, Cisco
  
  Alan is responsible for Cisco's global advertising, direct marketing, and CRM efforts as well as Cisco's global systems for e-Marketing. His team creates communication strategies for Cisco's global marketing campaigns and directs the implementation of those campaigns worldwide.
  
  Before joining Cisco, Alan worked on both the agency side-at BBDO Paris-and the client side-at Apple Computers. At Apple, Alan held several marketing positions, including responsibility for driving desktop publishing revenues and introducing Apple products into the small business market.
  
  Alan earned his undergraduate degree at Pomona College and has a law degree from the University of Virginia. Born and raised in Europe, Alan speaks French and Italian. He lives with his wife and two children in Palo Alto, California.

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  Verge - [Cached Version]
  Published on: 11/1/2006    Last Visited: 4/10/2009  

  Alan Hallberg Senior Director, Worldwide Advertising and Demand Generation, Cisco

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