Amsterdam News - Article - new york news -
[Cached Version]
Published on: 6/22/2005
Last Visited: 7/10/2005
"We are also going to serve hot food, something we've never done before," said Joe Gurrera, the CEO of Citarella."The Harlem store is our prototype."Citarella, which operates seven other locations in New York and the Hamptons, bought the former Taystee Cake Bakery facility in 2001 from the city's Economic Development Corporation on W. 125th Street, between Amsterdam and Morningside avenues, for a sum of $850,000.Citarella converted the location with the intention of building both a retail store and a warehouse/packaging facility.Lured to Harlem because of the renewal taking place in Harlem, most visible in numerous new housing erection projects and storefront renovations, Citarella wanted to be a part of the change. "There is a demand for businesses to move in," said Gurrera."There's so much growth," he added.
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Gurrera says the plans for a warehouse were abandoned when he had the property appraised.The estimate given by auditors to restore the derelict building, abandoned for years, was $8.2 million. "No one is going to pay that for a warehouse," Gurrera says."It doesn't make sense."Yusi Gurrera, Joe's wife, said, "Now we have this property and we want to do something that would be good for the community and still profitable for us." Both agreed housing is an important need in the community.Joe Gurrera said that no matter the situation, the store will have staying power: "We built it to last, and we are going to be here for the long haul."