Santos Guerrero

We have developed the Innova that will satisfy the demands of the consumers," Santos Guerrero, senior vice president, TMP, said.

On increased production capacities, TMPC senior vice-president Santos Guerrero said the company is expecting to surpass its target production this year of 35,000 units, which is 35 percent higher than last year's 29,200 units.

TMPC senior vice-president Santos Guerrero noted that the entire MPV market in the Philippines last year reached 3,000 units a month of which Revo cornered 41 to 42 percent share.

"With Innova we plan to target 50 percent share of the MPV market," Guerrero said.

Its expanded facility in the TMPC Special Economic Zone in Sta.

According to TMP senior vice president for marketing Santos Guerrero, “We are painfully aware that the Revo is a legendary model, but it is very old and we must change with the times.â€

It included Raul Alvarez, chair of the Advertising Board of the Philippines; Susan Dimacali, chair of the Association of Accredited Advertising Agencies of the Philippines; Blen Fernando, president of the Philippine Association of National Advertisers; and Toyota's very own senior vice president for marketing, Santos Guerrero.