Alaska Funding Exchange -
[Cached Version]
Published on: 6/10/2008
Last Visited: 5/21/2009
As the Director of Development & Outreach at KUAC in Fairbanks, Gretchen Gordon builds and maintains relationships with major donor prospects everyday.
Gordon says that major gifts, "are an expression of passion and commitment to your organization's mission, vision, and, most importantly, a matching of your organization's values and the giver's personal values."
...
"Major gifts are made in partnership," says Gordon.
...
Gordon advises, "To make the choice, you look first to the donor and then to your own team.
The best strategy is to pair a volunteer who gives at a major giving level and a member of the executive team of the organization who also gives at a major giving level.
This way the donor will be among peers who are passionate and knowledgeable about the cause.
Gordon also says that the asker should know the following about the major donor prospect before a face-to-face meeting:
...
Gordon says, "Listening is worth 100% of your relationship with a prospective major donor.
...
Instead, Gordon recommends asking open ended questions to discover the meaning of the refusal.