Adam Flash Gordon This is Me

Education

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1. 1. www.clickz.com

   www.clickz.com/showPage.html?p - [Cached]

   Published on: 7/21/2008   Last Visited: 7/21/2008

   "It's really about the footprint, to make sure they're conveying his message to anyone and everyone who can go to the polls legally," said WorldNow Chief Revenue Officer Adam Gordon.WorldNow's Local Media Network allows advertisers to target video and display ads across its network of local TV sites.
   
   Though Gordon would not reveal the number of ad impressions purchased or the amount spent on the effort, he did tell ClickZ, "These are premium units designed for maximum exposure," implying the campaign purchased a significant number of impressions at a relatively high CPM.
   
   For WorldNow, the turnaround was rapid."It was a really timely campaign.They negotiated and bought within a couple days notice; we went through the order and literally the next day they started creating ads for us," said Gordon.
   ...
   "This is the first high impact 'push-down' campaign" WorldNow has placed "and it's for a political candidate," said Gordon."Not only is [Obama] trying to tap into the younger demographic, but he's being very fresh and forward-looking."
   
   Gordon stressed the significance of the network effect in facilitating the campaign's broad regional media buy."It speaks to the need for aggregation," he said.

2. 2. www.mediaweek.com

   www.mediaweek.com/mw/news/rece - [Cached]

   Published on: 8/22/2007   Last Visited: 8/26/2007

   Gordon Joins WorldNow's Local Media Net
   ...
   Ad sales veteran Adam Gordon has joined WorldNow as chief revenue officer, national ad sales, for the company's Local Media Network, which represents online advertising for several media companies.Gordon was most recently vp of interactive sales and marketing for Thomson Corp., where he created the company's first cross-vertical media organization.
   
   In his new position, Gordon oversees all aspects of WorldNow's national and regional sales efforts.
   
   "As an interactive sales guru, Gordon possesses the leadership to strengthen and expand our national presence with local media companies and advertisers in this digital world," said Bob Mischel, chief operating officer and chief financial officer for WorldNow.

3. 3. June 1, 2005 | Archived Press Releases | Press Releases | Press Room | Revenue Science

   www.revenuescience.com/press_r - [Cached]

   Published on: 6/1/2005   Last Visited: 7/18/2008

   "This truly takes on-line targeting to a whole new level and exponentially increases the results generated by our client's interactive advertising campaign," said Adam Gordon, Vice President of National Ad Sales at Internet Broadcasting.