Dr. Richard Z. Gooding

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  Association for Strategic Planning – MN Chapter - [Cached Version]
  Published on: 12/23/2000    Last Visited: 1/31/2007  

  Richard Z. Gooding Strategic Advantage, Inc.4321 East Woodland Drive Phoenix, AZ 85044 602/759-7562 Fax: 602/706-4227

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  Biography - Strategic Advantage, Inc. - [Cached Version]
  Published on: 5/16/2009    Last Visited: 5/16/2009  

  Dr. Gooding Richard Z. Gooding, Ph.D., is president of Strategic Advantage, Inc.
  
  He founded the company in 1994.
  
  Dr. Gooding specializes in strategic planning and has over 25 years of experience helping executives make better business decisions. He has guided many top-management teams in developing and implementing strategic plans that achieve superior performance.
  
  As a consultant, Dr. Gooding
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  Dr. Gooding is a widely recognized expert in strategic planning, organizational design, pricing strategy, managerial decision-making, executive development and team building. He is a skilled researcher with extensive experience using mass-distributed and targeted surveys, structured interviews, and focus groups. His distinctive scientific approach to mailed surveys consistently achieves a 30-to-50-percent response rate. He has designed and conducted Customer and Employee Satisfaction Surveys for many of his clients.
  
  Before founding Strategic Advantage, Dr. Gooding was a professor of management at Arizona State University, where he taught courses in strategic planning and managerial decision-making. While at ASU he conducted research studies examining corporate and business strategies in a wide range of industries. His strategic-planning doctorate is from Michigan State University, and he also holds a master's degree in social work (with studies in social service planning and administration) from Western Michigan University.
  
  As vice president of global strategic planning for Avnet-a Fortune 500 company-Dr. Gooding designed and implemented a global planning process that helped turn Avnet into one of the world's leading distributors of electronic components.
  
  Featured Client Quotes
  
  "The strategic planning process Dr. Gooding took us through kept us on track.
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  "Dr. Gooding helped us find clarity and define our vision.
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  "Dr. Gooding uses a pragmatic, real world approach to running a strategy session.

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  Blind Faith: Managers 'Unwilling to Face the Known'... - [Cached Version]
  Published on: 5/16/1996    Last Visited: 12/21/2008  

  Dr. Richard Gooding, founder of Strategic Advantage, Inc. and former professor at Arizona State University in Tempe, Arizona, says 80 percent of new products and businesses fail, despite the best intentions of entrepreneurs and managers.Some may blame undercapitalization.Others, inexperienced managers.
  
  Gooding believes the biggest reason for failure is the way managers naturally think.In making growth decisions, he says, they use shortcuts that "create decision traps that cause managers to ignore, overlook, and rationalize critical information."
  
  "Growth strategies don't fail because of the unknown, they fail because managers are unwilling to face the known," Gooding says.
  
  Before they invest in elaborate corporate identity programs, fancy offices and other trappings of success, business owners and managers should clarify their thinking, Gooding says.He believes a healthy dose of skepticism can help.
  
  Gooding regularly presents risk analysis workshops to professional groups.Attendees--corporate executives, marketing directors, planners and consultants--sample Gooding's methodology, trademarked Strategic Risk Analysis.
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  Gooding says Strategic Risk Analysis is efficient, taking less than six hours of company time to complete the key steps.For further information, contact Gooding at 602-759-7562.

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  CAILC News Bulletin, Spring '99 - [Cached Version]
  Published on: 5/8/1999    Last Visited: 9/27/2003  

  Developing a strategic plan is essential to success but too much control can steer your company off course, says Costco member Richard Gooding, president of Strategic Advantage, Inc.
  
  "What kind of captain do you aspire to be?"Gooding asks in his online column, Strategy Tip of the Week."Executives should ask themselves what they value more--arriving at a worthwhile destination, or hearing their own voices raised in authority."Gooding offers the following advice on minimizing bureaucracy, which can hinder your business, while maintaining control.
  
  Chart a clear course.

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  FrontPage magazine.com - [Cached Version]
  Published on: 3/28/2005    Last Visited: 10/27/2006  

  By: Richard Carlson and Richard Gooding

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  Gambal P-process Articles - [Cached Version]
  Published on: 4/7/1999    Last Visited: 2/25/2005  

  Richard Z. Gooding, Ph.D. professor of strategic planning at Arizona State University, discovered that 70% of the executive decisions that pertained to mergers and acquisitions did not produce the results expected and they financially damaged a company.
  
  Dr. Gooding discovered that the due diligence of certain decisions consume a large sum of money but only focuses on the financial and legal aspects of a plan.He has found that little money is spent on the business process issues that will actually make a plan succeed.
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  As Dr. Gooding found with 70% of mergers and acquisitions, they end up unknowingly sabotaging the plan to find a new profit zone.
  
  The damage stems from the natural tendency that a man's or woman's p-process makes him or her want to do what is familiar.

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  Harvard ManageMentor Demo - [Cached Version]
  Published on: 7/4/2001    Last Visited: 4/25/2002  

  Richard Z. Gooding, Ph.D., founder and president of Strategic Advantage, Inc., has been helping executives learn to make better decisions for more than 18 years.His techniques help managers recognize and overcome natural biases while also building competence with useful decision making tools.

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  Industry Focus - [Cached Version]
  Published on: 12/15/2001    Last Visited: 12/20/2002  

  SOURCE CHECK: Strategic Advantage Inc. is located in Phoenix, AZ and run by Richard Z. Gooding, Ph.D. Gooding says he has over 20 years experience helping firms in strategic planning.Gooding served as a professor in the management department at Arizona State University.The data itself is derived from a database of 9,900 firms.
  
  OUR VIEW: This is a quick and easy way to get an instant snapshot of how your firm compares to other firms in the same industry.It's particularly useful for non-experts, as you can quickly look up SIC codes and obtain plain English language explanations of the various benchmarking categories.Consider this site when you want to quickly see how your firm is performing compared to others in your industry.

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  Meet Dale's Friends - [Cached Version]
  Published on: 2/20/1999    Last Visited: 2/21/2002  

  Richard Gooding
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  Dr. Richard GoodingRichard Z. Gooding, Ph.D. is founder and President of Strategic Advantage, Inc. and Co-Founder of Wild Brains with Dale Dauten.
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  Dr. Gooding is a recognized expert in strategic planning, mergers/acquisitions, organizational design, managerial decision making, and employee participation with published research on these topics.He developed Strategic Risk Analysis which is an effective and efficient technique for realistically evaluating and successfully implementing new product/market expansions and merger/acquisition strategies.
  
  Dr. Gooding speaks about Strategic Planning and Strategic Risk Analysis frequently before executive audiences.He has made presentations at Inc. magazine's "Growing Your Company" conferences, the Institute of Management Consultants National Conference, several TEC groups, Chapters of the Strategic Leadership Forum, and regional conferences of the Society of Competitive Intelligence Professionals.His speeches and workshops consistently receive high ratings.
  
  Before founding Strategic Advantage, Dr. Gooding was a professor in the Management Department at Arizona State University where he taught courses in strategic planning and managerial decision making.His Doctorate in Strategic Planning is from Michigan State University, and he also holds a Masters in Social Work from Western Michigan University including Social Service Planning and Administration.
  
  Contact Dr. Gooding via e-mail
  
  © 1999 Wild Brains.All Rights Reserved

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  Newsletters - [Cached Version]
  Published on: 1/18/2000    Last Visited: 1/19/2002  

  By Richard Gooding
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  Gooding is president of Strategic Advantage Inc
  
  Chapter information

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