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Published on: 9/8/2000
Last Visited: 9/8/2000
Our progress to date, coupled with our successful efforts to drive e-commerce revenue, leaves us more enthusiastic than ever about the many opportunities presented to us through our planned recombination with dELiA * s, which was announced on August 16, 2000. Dennis Goldstein, Chief Financial Officer of iTurf added, This upcoming strategic recombination is significant for both our commerce and advertising-based media businesses.On the commerce side, managing the online, catalog and retail sales channels together will enable us to maximize the power of the dELiA * s brand under a true `bricks-and-clicks' structure.On the media side, our ability to leverage the strength of the brand and offer advertisers integrated solutions is unique in the teen space. Mr. Kahn concluded, Looking ahead, we are confident that our initiatives will enable us to leverage what we have built both online and offline and enhance our leadership position in the teen market. iTurf's traffic was 179 million page views in the month of July compared to 82 million page views in July 1999.The Company also reported that the number of unique visitors to its sites in July 2000 was 2.9 million, as measured by Nielsen Net Ratings, indicating Internet reach of 3.3 %.Finally, cumulative commerce customers increased 17.5 % during the second quarter to approximately 458, 000 from 390, 000 as of April 2000. iTurf Inc. is a leading network provider of online destinations focused on consumers between the ages of 13 and 24.Through its network of web sites, iTurf provides a comprehensive offering of community, content and commerce services, which include : interactive magazines, proprietary content, chat rooms, posting boards, personal homepages, e-mail, and online shopping.The iTurf network of web sites includes iTurf.com, dELiAs.cOm, gURL.com, droog.com, TheSpark.com, SparkNotes.com, discountdomain.com, tsisoccer.com, OnTap.com and StorybookHeirlooms.com.
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These documents are available for free from the SEC's web site (www.sec.gov) and from dELiA * s and iTurf by contacting Morrow & Co., Inc., 445 Park Avenue, New York, NY 10022. iTurf, its executive officers and its board of directors will be soliciting proxies from iTurf stockholders to vote in favor of the merger. iTurf's executive officers and board of directors include Stephen Kahn, Christopher Edgar, Evan Guillemin, Dennis Goldstein, Thomas Evans, Bruce Nelson, Timothy Nye, Douglas Platt and Beth Vanderslice.