Denne Goldstein

In comparison, the conventional sprinkler head uses about 10 gallons a minute, says Denne Goldstein, publisher of Irrigation and Green Industry, a monthly trade publication based in Reseda.

"When you look at the waste of water from over-watering plant material, the pond is insignificant," Goldstein said.

Still, Garcia worries about rising energy costs and statewide water shortages, which he says are the two biggest challenges facing the pond and waterscape industries.
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The U.S. market hovers around $1 billion annually and increases 22 to 25 percent each year, Goldstein said.

Los Angeles Times - Almost no one was growing trees in boxes back then, so he really was a forward thinker," said Denne Goldstein, publisher of Irrigation & Green Industry magazine.