Debra Goldstein

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  www.catalogsuccess.com/story/story.bsp?sid=46211&var=st - [Cached Version]
  Published on: 2/1/2007    Last Visited: 10/31/2007  

  While total costs to print and distribute miniatures are less than those for traditional catalog mailings, watch the bottom line closely, says Debra Goldstein, senior vice president of the list management division of Leon Henry Inc.Page size, paper stock and page count, along with the costs to include the miniature catalogs in insert media programs, all add up."But even with the extra fees," she says, "it's far less expensive to place miniatures as inserts than to mail prospect names with a traditional-sized catalog."

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  directmag.com/news/index360.html - [Cached Version]
  Last Visited: 11/27/2007  

  Debra Goldstein has been promoted to vice president of the LH Management Division at Leon Henry Inc.Goldstein joined the division in 1991 as an account ...

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  www.leonhenryinc.com/webpages/debrabio.htm - [Cached Version]
  Published on: 5/23/2006    Last Visited: 3/16/2007  

  DEBRA GOLDSTEINSenior Vice President
  
  Debra Goldstein joined LH Management Division in 1991 as an Account Representative.In 1993, she was promoted to Division Manager and in 2003, she was promoted to Vice President of LH Management Division.In 2006, Debra was promoted to Senior Vice President of the Management Division.With her energy and dedication, she developed the Management Division to include account executives, account representatives and telemarketers and is highly regarded in our industry.
  
  In her senior management role, Debra is responsible for creating and implementing sales and marketing strategies for LH Management's Insert Media and Mailing List managed properties.LH Management represents many nationally recognized accounts including MCI, Pitney Bowes and Current, Inc., in Insert Media and Checks Unlimited Business Buyers and Wizard Entertainment in List Management.
  
  Debra proudly served as chair to the DMA/ARM Ethics, Policy & Procedures PAC formed in 1998.She also served as vice chair for the ARM Council in addition to Membership Committee Chair.
  
  Debra is frequently asked to contribute quotes, comments and statistical information to the trade press for articles concerning industry trends for both insert media and mailing lists.

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  www.leonhenryinc.com/webpages/Management_Profile.htm - [Cached Version]
  Published on: 5/23/2006    Last Visited: 3/16/2007  

  Debra Goldstein - Senior Vice President, LH Management Division

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  Bible Belt Buyers Big on Inserts - [Cached Version]
  Published on: 7/26/2006    Last Visited: 7/27/2006  

  "There's a whole package conservative audience that is very strong," said Debra Goldstein, senior vice president of Leon Henry Inc."They buy and love this medium of buying through the mail."
  
  She noted a significant response from buyers in the Bible Belt to other conservative programs the company manages.
  ...
  "We censor nothing ... advertisers that are more liberal wouldn't want to go into a program like this," Ms. Goldstein said.

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  Catalog Success (7/1/06): Inserts: Are They Still... - [Cached Version]
  Published on: 7/1/2006    Last Visited: 7/11/2006  

  Debra Goldstein, senior vice president of the LH management division of Leon Henry Inc., says she's seen insert media programs take off in recent years."A number of new mailers have been jumping into the insert media mix, especially in the health and apparel categories," she notes.Blow-in programs are increasingly popular among her catalog clients."They're less expensive to ride with and provide a large-volume distribution in a short time frame," she says, "although the results may not be as strong as package inserts."

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  Catalog Success (9/1/02): Catalog Insert Programs -... - [Cached Version]
  Published on: 9/1/2002    Last Visited: 12/8/2004  

  Explains Debra Goldstein, divisional manager of LH Management: "We're the insert manager responsible for selling blow-in or bind-in space into the Current Social Expressions and Scrapbooking catalogs.
  ...
  Goldstein predicts more advertisers will take advantage of these types of promotional methods in the future.
  ...
  "Most advertisers work with insert brokers who are continually looking for insert opportunities for their mailers," Goldstein adds."The insert recommendations can include blow-ins, bind-ins, statement and invoice stuffers, package inserts, ride-alongs and co-ops.Most catalog companies don't have the time or the staff to develop these types of relationships, so they turn to managers who typically charge about a 10-percent commission."
  
  It's no secret that catalogers tend to keep their business practices close to the cuff.So what do they think about developing these partnerships?"Catalogers were resistant at first," Goldstein confides."They were solely concerned with making their own sale, not making a sale for some other company.And they were a bit reluctant about renting files.In most cases, it requires approval from key executives and sometimes that's difficult to nail down."
  
  But the culture is changing, Goldstein continues, and catalogers are beginning to broadly embrace the idea.
  
  Know the Specs
  
  First decide on the types of programs to offer third-party advertisers, including the physical specifications.Deciding whether to offer advertising ride-alongs, blow-in cards or bound-in inserts can come down to your own aesthetic preferences.However, the selections more often should be based on the specifications of your catalog itself (e.g., trim size, type of stock, type of binding).
  
  The choice between blow-ins and bind-ins automatically can be made depending on the catalog's size specifications.Says Goldstein, "The smaller the trim size, the more likely that blow-ins will fall out.
  ...
  "The lead time varies dramatically depending on the type of program and the individual requirements," explains Goldstein.
  ...
  It's not only important that add-on materials arrive in time for insertion and according to specifications, it's also vital they arrive in decent shape,specifically that the inserts arrive in the proper packaging, allowing smooth insertion by the machinery, Goldstein says.

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  Catalog Success (9/1/02): Catalog Insert Programs -... - [Cached Version]
  Published on: 9/1/2002    Last Visited: 10/9/2003  

  Explains Debra Goldstein, divisional manager of LH Management: "We're the insert manager responsible for selling blow-in or bind-in space into the Current Social Expressions and Scrapbooking catalogs.
  ...
  Goldstein predicts more advertisers will take advantage of these types of promotional methods in the future.
  ...
  "Most advertisers work with insert brokers who are continually looking for insert opportunities for their mailers," Goldstein adds."The insert recommendations can include blow-ins, bind-ins, statement and invoice stuffers, package inserts, ride-alongs and co-ops.Most catalog companies don't have the time or the staff to develop these types of relationships, so they turn to managers who typically charge about a 10-percent commission."
  
  It's no secret that catalogers tend to keep their business practices close to the cuff.So what do they think about developing these partnerships?"Catalogers were resistant at first," Goldstein confides."They were solely concerned with making their own sale, not making a sale for some other company.And they were a bit reluctant about renting files.In most cases, it requires approval from key executives and sometimes that's difficult to nail down."
  
  But the culture is changing, Goldstein continues, and catalogers are beginning to broadly embrace the idea.
  
  Know the Specs
  
  First decide on the types of programs to offer third-party advertisers, including the physical specifications.Deciding whether to offer advertising ride-alongs, blow-in cards or bound-in inserts can come down to your own aesthetic preferences.However, the selections more often should be based on the specifications of your catalog itself (e.g., trim size, type of stock, type of binding).
  
  The choice between blow-ins and bind-ins automatically can be made depending on the catalog's size specifications.Says Goldstein, "The smaller the trim size, the more likely that blow-ins will fall out.
  ...
  "The lead time varies dramatically depending on the type of program and the individual requirements," explains Goldstein.
  ...
  It's not only important that add-on materials arrive in time for insertion and according to specifications, it's also vital they arrive in decent shape--specifically that the inserts arrive in the proper packaging, allowing smooth insertion by the machinery, Goldstein says.

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  Catalog Success (9/1/02): Catalog Insert Programs -... - [Cached Version]
  Published on: 9/1/2002    Last Visited: 1/11/2004  

  Explains Debra Goldstein, divisional manager of LH Management: "We're the insert manager responsible for selling blow-in or bind-in space into the Current Social Expressions and Scrapbooking catalogs.
  ...
  Goldstein predicts more advertisers will take advantage of these types of promotional methods in the future.
  ...
  "Most advertisers work with insert brokers who are continually looking for insert opportunities for their mailers," Goldstein adds."The insert recommendations can include blow-ins, bind-ins, statement and invoice stuffers, package inserts, ride-alongs and co-ops.Most catalog companies don't have the time or the staff to develop these types of relationships, so they turn to managers who typically charge about a 10-percent commission."
  
  It's no secret that catalogers tend to keep their business practices close to the cuff.So what do they think about developing these partnerships?"Catalogers were resistant at first," Goldstein confides."They were solely concerned with making their own sale, not making a sale for some other company.And they were a bit reluctant about renting files.In most cases, it requires approval from key executives and sometimes that's difficult to nail down."
  
  But the culture is changing, Goldstein continues, and catalogers are beginning to broadly embrace the idea.
  
  Know the Specs
  
  First decide on the types of programs to offer third-party advertisers, including the physical specifications.Deciding whether to offer advertising ride-alongs, blow-in cards or bound-in inserts can come down to your own aesthetic preferences.However, the selections more often should be based on the specifications of your catalog itself (e.g., trim size, type of stock, type of binding).
  
  The choice between blow-ins and bind-ins automatically can be made depending on the catalog's size specifications.Says Goldstein, "The smaller the trim size, the more likely that blow-ins will fall out.
  ...
  "The lead time varies dramatically depending on the type of program and the individual requirements," explains Goldstein.
  ...
  It's not only important that add-on materials arrive in time for insertion and according to specifications, it's also vital they arrive in decent shape-specifically that the inserts arrive in the proper packaging, allowing smooth insertion by the machinery, Goldstein says.

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  DMNews.com | News | Article - [Cached Version]
  Published on: 5/25/2001    Last Visited: 5/25/2001  

  Next year , the Javits Center will be great for the exhibitors , but there's nothing to do around the convention center , said Debra Goldstein , manager at Leon Henry Inc. , Scarsdale , NY.

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