Close-up Profile: Willis Dane -
[Cached Version]
Published on: 9/16/2008
Last Visited: 9/16/2008
Rick Girard began mowing lawns for neighbors and family friends after school and on the weekends.During a class project, he printed business cards and named the company Rick's Lawn Service.It provided him with ample spending money.Soon after, he changed the name of the company to Rick's Handyman Service, and began performing other odd jobs such as pressure cleaning, painting and resurfacing asphalt driveways.
Once Rick was in the 11th grade and able to drive himself to work, he worked for South Shore Landscape, a small South Florida lawn maintenance company, in the summertime, and during the school year he held down two other jobs.
Upon graduation in 1987, Rick decided to pursue a career in landscape architecture.But after attending Broward Community College for only a couple of months, he decided school was not for him, and began working full time for South Shore.
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Randy, now a sophomore in high school, worked for Rick along with several of his friends.
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Rick decided to stay put, but after a while he decided he wanted to be near his family.He sold his accounts in South Florida, and moved up to Orlando.
Rick started his business in Orlando, quickly picking up new customers and growing the company.
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Apparently, Rick never really mastered the "business end of the business," because inexperience caused him to make a series of bad business decisions, compounded by poor financial results.The company, unable to meet its obligations, was forced to file for bankruptcy protection in October of 1995.
At age 26, Rick experienced first-hand the ultimate failure that every businessperson fears most - bankruptcy.This life-changing event made a profound impact on Rick.The overwhelming feeling of failure is difficult for anyone to completely understand who hasn't experienced it themselves.
Rick went to work for Environmental Care, now ValleyCrest Companies, while Randy struggled to start his own small lawn maintenance company.
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After a number of months, Rick realized that the salary he was making would never allow him to pay off the $100,000 he owed the Internal Revenue Service.
He planned a new start-up company, beginning with one truck and three employees, but was anxious to grow the company.He began searching for a business partner to help with the financial situation.Like many other partnerships, this one didn't work out, making Rick more determined than ever.
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Not one to pass the buck, Rick always faced up to take full responsibility for his first failure."It was a lack of financial ability, financial knowledge and not have the guts to make the changes that needed to happen to save the business."
Along the way, Rick and Randy's father went to work for their company.
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"All I ever really wanted in February of 1996 was for my wife to be able to go grocery shopping and not worry about the credit card bouncing," Rick said.