www.bayerfantasia.com/newsletters/FEB09/index.html -
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Published on: 2/1/2009
Last Visited: 10/13/2009
According to Michael George, site lab manager at Bayer MaterialScience's (BMS) Color Competence and Design Center in Newark, Ohio, the trends in product colors are driven entirely by consumers - whose mood in the coming year will be affected by the economic crisis at hand and growing awareness of environmental issues.
George puts it simply: "When people buy a product, they want it to make them feel good."
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George also said that in the next few years, we can expect to see a trend toward the neon, bright colors that we last saw in the 1980s.
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"The life expectancy of a product is what drives the variance in colors across markets," George said.