Robert Genovese

"As an organization we've always had a social awareness skewed to the brand," said Robert Genovese, vice president of media, marketing at Kenneth Cole Productions.
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"We never had the opportunity to make it a dialog," said Genovese.
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"[We're] hoping to capitalize on people that look to blogs and contribute to blogs, and are part of that social networking community," said Genovese.

Robert Genovese VP Marketing, Media