Mr. Abe Enos Geiger

"Overall, the universities tell us that they're getting a lot more engagement from alumni than they're used to," said Abe Geiger, director of marketing for Affinity Circles.

Abe GeigerDirector of MarketingAffinity Circles
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Barney from UBC and their supplier partner Abe Geiger from Affinity Circles will amuse you with stories of their fast and furious dealings with the Patriot Act, data challenges, and an unusual virtual marketing campaign that has seen 8,000 alumni join TrekConnect, their on-line community in three months!

Abe Geiger, the director of marketing for the network, said the program, which was founded at Stanford University in 2001, got its start in the same way Facebook did.

While Geiger made it a point to say that the group's goal is not to downgrade Facebook, this could be an indirect effect.Affinity Circles exercises similar social capabilities as Facebook and it is also able to function as a resume of sorts.

"Google, for example, likes to hire engineers from Purdue.Google could go in (to the Purdue network) and post their jobs," Geiger said."As a user, you could view a list of jobs particularly catered to Purdue students and alumni."

Geiger also said that users will be able to message alumni about companies of interest to inquire about the job environment, for example.

Another difference in their layouts is that Facebook is open to virtually everyone, whereas Affinity Circles is exclusive to those who are directly connected to a particular network, namely students and alumni.

"There's always a trust issue.We're trying to help the alumni association stay valuable," Geiger said.
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For Geiger, a network like Affinity Circles just makes sense for the university scene.

"College is itself a social and professional network," he said.

Abe Geiger Director of Marketing (650) 810-1512 abe@affinitycircles.com

Abe GeigerDirector, Marketing

, Abe Geiger, Director of Marketing, Affinity Circles
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, Abe Geiger, Director of Marketing, Affinity Circles

, Abe Geiger, Director, Marketing, Affinity Engines

Abe GeigerDirector of MarketingAffinity Engines