Bob Ganley

To its supporters, RFID "lets a store personalize information," said Robert Ganley of Sun Microsystems, one firm that's developing the technology.He sees it as an answer to the loss of the personal touch that many consumers lament since big chains started pushing mom-and-pop operations out of business.

"The question is, what makes the customer come back?"Ganley said.

We asked Wincor Nixdorf's VP of Retail Doug Evans and Sun Microsystems' Retail Industry Marketing Manager Bob Ganley to tell us more.
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Ganley: It's not only about customer-facing technologies.
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Ganley: Store systems are evolving to be a networked system instead of a collection of loosely coupled yet separate applications.
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Ganley: Retailers are searching for technologies that will give them a competitive edge and help them differentiate themselves from the megadiscounters.
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Ganley: Perhaps it is best to use a real-world example here.At the end of July we heard from the chief marketing officer of a major retail chain who has a $1 billion marketing budget this year.He had three clear messages to convey.

We asked Wincor Nixdorf's VP of Retail Doug Evans and Sun Microsystems' Retail Industry Marketing Manager Bob Ganley to tell us more.
...
Ganley: It's not only about customer-facing technologies.
...
Ganley: Store systems are evolving to be a networked system instead of a collection of loosely coupled yet separate applications.
...
Ganley: Retailers are searching for technologies that will give them a competitive edge and help them differentiate themselves from the megadiscounters.
...
Ganley: Perhaps it is best to use a real-world example here. At the end of July we heard from the chief marketing officer of a major retail chain who has a $1 billion marketing budget this year. He had three clear messages to convey.

We asked Wincor Nixdorf's VP of Retail Doug Evans and Sun Microsystems' Retail Industry Marketing Manager Bob Ganley to tell us more.

To its supporters, RFID "lets a store personalize information," said Robert Ganley of Sun Microsystems, one firm that's developing the technology.He sees it as an answer to the loss of the personal touch that many consumers lament since big chains started pushing mom and pop operations out of business.

"The question is, what makes the customer come back?"Ganley said.

But, consumer advocates contend, at what price does a person want to mark all of his or her shopping habits for public consumption?

Leaving that store with chips embedded in your jackets, pants and - some say eventually - groceries and drug store items, could set you up as a walking lightning rod for any passerby with his hands on a scanner.

Bob Ganley Sun Microsystems

Innovation from Standardization in Retail, Bob Ganley, Sun Microsystems

Innovation from Standardization in Retail , Bob Ganley, Sun Microsystems