Internet Wire Technology News -
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Published on: 8/1/2001
Last Visited: 8/1/2001
In making the announcement , George Gagliardi , president and chief executive officer , said : We are now positioned to expand the sales and marketing of our technology and know-how to clients who understand the power of professionally produced TV-quality presentations.Cinemetrix' primary focus is creating Web animations which measurably increase the success of customer acquisition , retention and education efforts and reach visitors regardless of connection speed..
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Mr. Gagliardi also said that the new Series B funding for Cinemetrix came from Vanguard Atlantic , a New York-based venture capital firm.Terms of that transaction were not disclosed.
Cinemetrix designs , develops and produces advanced Web-delivered , explanatory business animations.These entertaining and instructive presentations load quickly and easily for access-friendly use by people with either dial-up ( narrowband ) or broadband Internet service.The company's animations typically run for two to four minutes and have been shown to dramatically improve customer acquisition and retention , as well as employee training , customer service , help desk functions , and site visitor education over the Web.
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Cinemetrix' built-in metering enables its clients to quickly measure visitor usage , gauge animation performance , and react accordingly , continued Mr Gagliardi.
Based in part on Macromedia's Flash technology , Cinemetrix has developed its own proprietary methodology for creating and streaming narrated rich media presentations so they start fast and play smoothly even over dial-up connections.Cinemetrix' Web animations take only a few minutes to install on existing Web sites , and can be viewed with the ubiquitous Flash player.According to market research firm NPD INTELECT , Flash can be viewed by over 96% of Web surfers.
Concluding his comments , Mr. Gagliardi said : With our experienced professionals in the areas of broadcast journalism , television production , animation , technology and marketing communications , we believe we not only have a superior means of delivering in-depth Web presentations , but the best talent needed to create them.We do not see anybody else melding these resources together to address this widespread need and capitalize on this attractive business opportunity..
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George Gagliardi is Chief Executive Officer of Cinemetrix.He has over 20 years of experience in technology industry management and consulting , including senior positions at Arthur D. Little , Inc. , and EDS/A.T. Kearney.