Media Week - MEN turns on Style for female readers -
[Cached Version]
Published on: 5/3/2005
Last Visited: 5/6/2005
Becky Gagan, senior account manager at Feather Brooksbank, said: "This is a positive move because it's aimed at C1 and C2 35-plus women, which for one of my clients, Matalan, is just absolutely perfect."
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"I wouldn't be surprised if this would be the start of things to come," Gagan said."I'd like to see the Saturday market tapped into.I'm a big fan of supplements and I think there's a market that isn't capitalised on."
In the same week that the MEN launched Style, Metro abandoned its female-targeted Metro- Plus.Styles and Gagan said that as Style contains a balance of local as well as national content and does not face the fierce competition Metro does in London, it was unlikely to meet a similar fate.