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Becky Gagan

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Feather Brooksbank Ltd
United Kingdom
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    Media Week - MEN turns on Style for female readers - [Cached Version]
    Published on: 5/3/2005    Last Visited: 5/6/2005  

    Becky Gagan, senior account manager at Feather Brooksbank, said: "This is a positive move because it's aimed at C1 and C2 35-plus women, which for one of my clients, Matalan, is just absolutely perfect."
    ...
    "I wouldn't be surprised if this would be the start of things to come," Gagan said."I'd like to see the Saturday market tapped into.I'm a big fan of supplements and I think there's a market that isn't capitalised on."

    In the same week that the MEN launched Style, Metro abandoned its female-targeted Metro- Plus.Styles and Gagan said that as Style contains a balance of local as well as national content and does not face the fierce competition Metro does in London, it was unlikely to meet a similar fate.

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