www.prweb.com/releases/honda-malaysia/excitement-in-the -
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Published on: 12/29/2008
Last Visited: 12/29/2008
> In his speech at the All-New City's launch ceremony, Mr. Atsushi Fujimoto, Managing Director and Chief Executive Officer for Honda Malaysia, said City has always been well received among discerned customers here in Malaysia, particularly for its practicality and economical features such as easy-to-maneuver size, spacious cabin, fuel efficiency and affordable price point.
He emphasized Honda had significantly enriched the current model's specifications with qualities and values that surpassed customers' expectation in a sedan of its class.
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Explaining the All-New City's marketing campaign, led by the tagline - Excitement in the City, Mr. Fujimoto said, "We hope to enthuse and motivate our customers to approach the All-New City with a heart of discovering the excitement of a metropolis.
In line with this, we have introduced an online portal at www.excitementinthecity.com.my to share our exciting discoveries with you."
In closing to his speech at the launch, Mr Fujimoto added that local consumers' sentiments have generally become much more cautious due to the challenging global economic outlook.
"With the launch of the All-New City, we hope to excite the market and create some positive vibes to the Malaysians," he said.
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Mr. Atsushi Fujimoto, Managing Director and Chief Executive Officer of Honda Malaysia delivering his speech during the launch.
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Mr. Ikuo Kanazawa, Vice President of Honda Malaysia, Mr. Atsushi Fujimoto, Managing Director and Chief Executive Officer of Honda Malaysia Sdn Bhd, Mr. Takeshi Nakamura, Chief Engineer and Large Project Leader and Honda R&D Co.
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Mr. Atsushi Fujimoto, Managing Director and Chief Executive Officer of Honda Malaysia and Mr. Takeshi Nakamura, Chief Engineer and Large Project Leader, Honda R&D Co.