Darrin Frisby

Joseph and Giese were joined by Darrin Frisby, a long time friend of Joseph's, and the three founded LitesNow in 2001.
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"Many people are simply not comfortable with hardwiring electrical fixtures and the skills required to install traditional lighting," said LitesNow President Darrin Frisby."LitesNow products are elegant, simple, and require nothing more than the ability to use a pair of common household scissors."Our design process considers you, the consumer, first.We have thought of every detail so that you won't have to make another trip back to the store; we even included the bulbs!Our goal is to provide high quality, innovative home lighting that anyone can install in just a few minutes!The LitesNow team is: Darrin Frisby, President; Mark Joseph, Lead Designer; Erik Giese, Managing Director; Janson Simpson, Designer; and Brian Robinson, Controller.
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Darrin Frisby
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Darrin FrisbyPresident & Co-Founder303-258-1500
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Darrin brings a broad base of both corporate and entrepreneurial experience to LitesNow.Having served in senior roles at various global software, manufacturing, and service delivery organizations, Darrin has an impressive track record as a Sales and Business Development professional.At LitesNow, Darrin is responsible for sales strategy, corporate development, marketing, planning and the general management of the company.Born and raised in the Chicago area, Darrin attended the University of Colorado, where he graduated with a Bachelor of Science degree in Organizational Management and Marketing.Now a 15 year resident of Boulder County, Darrin enjoys everything from mountain biking and scuba, to cooking, backgammon and spending time with his wife Christy, who is an Alexander Technique practitioner, Modern Dancer, Choreographer and University Instructor.

Please send resumes via email or Fax to: Darrin Frisby, President - LitesNow DHF@LitesNow.com Fax: 413-451-4684
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Please send resumes via email or Fax to: Darrin Frisby, President - LitesNow DHF@LitesNow.com Fax: 413-451-4684

The team includes President Darrin Frisby, Lead Designer Mark Joseph, Managing Director Erik Giese, Designer Janson Simpson, Designer Art Burrows, Operations Manager Bruce Watts, Sales Manager David Rubine and Controller Brian Robinson.
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"LitesNow products are elegant, simple, and require nothing more than the ability to use a pair of common household scissors," said Frisby.

"We were very warmly received, not only by buyers from the retailers, but also by those in the trade," said Darrin Frisby, LitesNow's president who oversees day-to-day operations from Nederland.

Besides its Web site, the company continues working on new retail partners to pick the product up.LitesNow could ship about 100,000 units this year, Frisby said.

"It's a tremendously grass-roots process that we're going to scale in a big way, and yet, not get ahead of ourselves," he said.

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Eventually, Joseph called upon Frisby, a friend of his, to help grow the business.