Noe Valleon Friedman

Another image-maker is Noe Valleon Mitchell Friedman, who was recently elected president of the Northern California chapter of the National Speakers Association, the Bay Area's largest professional organization serving those who speak professionally.

Friedman, a public relations consultant and USF professor who has been living on "Army Street" since 1989, says he is looking forward to a "fun year" of presiding over a group of people who earn a living by talking.